For business owners, knowing how to generate leads consistently (and passively) can feel like the ultimate challenge. Especially if you’re in a competitive market and it seems like everyone is offering lead magnets promising the world in exchange for that all important email address. So how can you stand out and have your ideal audience saying ‘heck yes!’ at your lead gen idea and have those email addresses consistently dropping into your sales funnel?
Solve their biggest problem
Don’t just throw an ‘ultimate guide to X’ together and create literally an ‘everything you know on the topic’ freebie. People don’t want the A to Z, what they want is the A to B. Show them how to solve something.
This doesn’t have to be an ebook either. This can be a webinar, masterclass video. Something you probably already have in your arsenal, you just don’t fully realise the potential yet.
Give a personalised experience
Ok, so this one isn’t so passive, but works really well.
Say you’re a social media manager, you could give someone a quick 5 min video review of their Instagram account. Make 3 simple, but massively transforming, suggestions about their account. This can take someone from freezing cold to asking where to sign up for your services in literally 24hrs.
Run an online quiz
Bring your brand personality alive with a fun (but effective) quiz. This is a fun way to get people to engage with you and is like those Cosmopolitan magazine quizzes you used to fill out in your 20’s!
This can be anything from ‘What Sex in the City Character are you” to something more linked to your offerings, like “What type of content planner are you?”… You get the idea! There’s a number of software’s you can use, but Typeform is really easy to get to grips with.
Industry experts interview
These are super popular… It shows great dedication to your business industry and your desire to help and support and gives a heap of value to your new audience.
Chances are you may already have some interviews you carried out on podcasts, YouTube videos or maybe even a Live that you saved to IGTV. Dig them out and use them as a way to start capturing leads in your business.
1 day access to X
Perhaps you have a course, or a membership. A great way to generate leads for that offering is to offer 1 days access for $1 or even free. I would highly recommend charging (even if it is just a dollar) to act as a micro commitment and detract the freebie hunters.
Or indeed if it Is a course, what about a taster module?
Templates are another great lead generation piece. Say you design Canva templates, or Adobe templates… Using these to attract people to join your email list will work wonders and also giving them a taste for what you can do for them.
Filters & presets
Similar to templates, if you’re a photographer or help improve their own photography skills at home, giving Lightroom presets or Photoshop actions, will save people soooooo much time! To give someone the gift of time, will really make them a super fan!
If you do use video transitions in Premiere Pro, or After Effects projects to do cool text, or even luts to colour grade… Again, people will LOVE YOU!
Sales email copy
This is another huge time saver for people. Not everyone is a natural born writer and can struggle to put together even an Insta caption, so imagine when it comes to sales copy on web pages or email sequences… Eek!
Giving your proven email sales sequence, or your sales page layout, will be a massive draw and have people signing up to your email list on the double!
As humans, we love that satisfaction of being able to tick things off… Hugely satisfying. So offering people a checklist to support a ‘how to’ i.e how to audit your Instagram profile. Where people not only get the knowledge, but also the checklist to support it as they go about carrying it out. Really beneficial (and something people can use again and again)
Similar to checklists, a supporting workbook to a knowledge piece really adds value. Because if a lead magnet not only gives the information, but aids the execution of it, it’s one above what everyone else is doing. So look for opportunities to go one step further in your industry.
If you’d like more support with your lead generation process and learn how you can automate your sales cycle in your business… Check out The Content Academy, my membership for creative business owners to support you in setting up and running a successful sales cycle in your online business, so you can SOAR!