3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them.

I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number of clients (big and small!). From product to service based… International to local. They can be seriously powerful when done correctly.

If you’re reading this thinking “yeah, ok I get the hype… But just exactly why should I be doing FB ads?” Well then, let me just break down the benefits of Facebook ads for you.

It's measureable

First up in this day and age, we have the power of real time stats at our finger tips. There’s no guess work involved with Facebook or Instagram campaigns. There’s no “we sold 1,000 newspapers, but we can’t be sure who saw your ad”. You can see who you’ve reached, who clicked and who converted to a sale. There are literally no ifs, buts or maybes involved.

Affordable

With over 2.5 billion active users in Q4 2019 (Facebook) and 1 billion (Instagram), they are the 2 most utilized social media platforms.

When you couple the measuring factor, I’ve had campaigns where the cost per click has been £0.13

If all you have is $5 per day, you can still see a return on your investment. I challenge you to find any other form of advertising for $5. Making it one of the most accessible forms of advertising out there.

Great for new starts and small businesses.

It works hard

Many forms of advertising cast the net wide. Sure you can have ads out there that get initial awareness. Ads out there that tell people why they should buy from you and not your competitor. But you have very little control over who sees what when it comes to traditional marketing.

With Facebook & Instagram ads, you can create a series of ads that are only seen by a very specific audience of people. Say you want people who looked at your sales page, but didn’t buy, to see a 10% code… You can do that. Say you wanted people who watched 75% of the video you posted on your page to see an advert for your free workshop… You can do that.

You can read more about my favourite custom Facebook audiences here, but what I’m saying is, you are in full control of who sees what and when they see it. So you can then use your ads to nurture people through the sales process, rather than just cast the net and say “buy my stuff”. Pretty fricking cool huh!

So what do you think?  Are you ready to take the plunge with Facebook & Instagram ads?

If so, then check out Amplify with Ads… My Facebook & Instagram ads guided programme, to help you set up my Facebook ads funnel system in your business. Find out more about Amplify with Ads here.

3 Benefits of Facebook Ads
Share on facebook
Share
Share on pinterest
Pinterest
Share on linkedin
Share
Share on twitter
Twitter
Share on whatsapp
WhatsApp
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to stay productive in your business when working from home

5 ways to stay productive in your business when working from home

Staying productive in your business is difficult at the best of times, but let’s throw in a global pandemic, a national lockdown and home schooling into the mix and well it’s tempting to think “what’s the (insert expletive of your choice) point?” But, to help you try to get to grips with your ‘new normal’,

Read More »
3 Benefits of Facebook Ads

3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them. I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number

Read More »
The must have Facebook custom audiences

The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram. Abandoned baskets Retargeting people who went to your checkout page or added something to their basket

Read More »
3 Reasons Why your Facebook ad didn’t work

3 reasons why your Facebook ad didn’t work

Have you ever run a Facebook ad campaign and asked yourself ‘why isn’t my Facebook ad converting?’ Facebook ads can be the most powerful growth tool for your business. Allowing insane targeting abilities. But, it can leave you screaming at the screen… In this post I’ll cover off some of the most common reasons why

Read More »
3 great ways to use Facebook or Instagram ads

3 great ways to use Facebook or Instagram ads

If you’re only experience of Facebook or Instagram ads is the ‘boost’ or ‘promote’ button, then buckle in… Because I’m going to blow your mind with these potential uses of social media ads that will skyrocket your business growth. Targeting web visitors Yeah, you heard me right… You can add something called a pixel to

Read More »