3 great ways to use Facebook or Instagram ads

If you’re only experience of Facebook or Instagram ads is the ‘boost’ or ‘promote’ button, then buckle in… Because I’m going to blow your mind with these potential uses of social media ads that will skyrocket your business growth.

Targeting web visitors

Yeah, you heard me right… You can add something called a pixel to your website to create audiences based on browsing behavior. Just think about serving a nice explainer video or testimonial video to someone who visited your service or sales pages. The results will be far more powerful than targeting a cold audience who don’t know you exist yet.

Take this to the next level and you can retarget people who visited the checkout but didn’t buy. Imagine serving them with a free delivery or 10% off code on Facebook… That should help them get over the line.

Grow your email list

We all know the power of an email list… You own it, it’s not going anywhere, and no changing algorithms are going to pop up and kill your reach overnight. So, if it’s not already high up on your content priority list, then ‘what are you doing?’

Ads are great way to get email sign ups. Offer a great free or low price resource… An e-book, video masterclass, webinar, which they can access immediately in return for their email address.

You can be growing your email list whilst you sleep!

Target lookalikes of existing customers

This one is always overlooked… But imagine you have created a custom audience of people who have successfully bought your service. You can create a lookalike audience of buyers to serve your ads to.

Facebook will use several parameters to show your ads to people most like your existing customers.

So next time you see the ‘boost’ or ‘promote’ button, just stop and think how you could target a warmer audience… One that has a higher chance of enquiring or buying from you.

You can up your Facebook ad targeting in my Amplify with Ads programme, where I let you into my 3 step FAS funnel to get 10X your ROI.

3 great ways to use facebook or instagram ads
Share on facebook
Share on pinterest
Share on linkedin
Share on twitter
Share on whatsapp

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

Adobe Vs Canva for content creation

Adobe Vs Canva for content creation

When it comes to creating content there are numerous apps, web software and computer programmes that can all help you, but there’s always that questions of which is best. Well in this post I’m in particular going to talk about Adobe creative suite Vs Canva. Adobe creative suite I’m an Adobe chick through and through.

Read More »

How to get more social media followers

You’re no doubt reading this because right now you’re wondering how to grow your social media accounts. Right now it probably feels like you’re climbing a mountain and you’re never going to reach the top. When it comes to growing your social media accounts, there are short cuts, or there’s good old fashioned hard work.

Read More »
How to stop overthinking your content

How to stop overthinking your content

Overthinking your content creation and planning process is a total buzz kill. It’ll cloud your judgement, productivity and clarity. But don’t worry, cause you got me! I’m here to help give you some pointers on how you can kick that overthinking to the kerb and get straight. Step back and plan It might seem obvious

Read More »
Signs you're ready to add another social media platform

Signs you’re ready to add another social media platform

A question I get asked all the time is “when should I add another social media platform?” With so many social media platforms out there, it can be hard to know what are the right ones for your business. I always recommend focusing on starting with 2 and growing them first before you even think

Read More »
How to align your content with your goals

How to align your content to your goals

Content marketing isn’t just a buzz word… Nope. Done correctly and you can scale and soar your business. But the ones mistake most businesses make is they just dive right in and start posting on social media, blogging or TikToking with no real aim. Then 3 months later wonder if the efforts got any sales.

Read More »
5 reasons your Insta Captions aren't working

5 reasons your Insta Captions aren’t working

We all know what it’s like when a post tanks on Instagram… It stings, right! But rather than run off and join a ‘like for like’ group, look a little closer to home and see if you can see why your posts aren’t getting the attention you desire. In this blog I’m specifically talking about

Read More »