Want to find 3 places to look for great business blog post ideas? I truly believe that every business already has blog post ideas by the bucket load… You just don’t know where to look!
Have you ever struggled to come up with great business blog post ideas for your company or brand? Don’t worry, You’re not alone… With the Wellbeing index reporting that 45% of entrepreneurs are stressed, coming up with your latest blog post shouldn’t be one of the things adding to your list.
Have you asked your customers?
It may sound obvious, but have you asked your customers? All you really need to understand from them is a few key pointers. Here’s my top 3 questions to ask customers:
- What made them buy from you, over anyone else?
- How does what they bought make a difference to their life?
- What was an absolute ‘must have’ when they were searching for the perfect product?
Gaining a better understanding of what attracted your customers to your business and what really gets them excited, means you can start to craft blog posts around exactly that… And guess what? You’ll attract like-minded people who want the same thing.
Scope out your competitors
Do you know what your USP (unique selling point) is? What you offer that sets you apart from all the competitors? If you don’t know I want you to compare the market. Become a mole if you have to!) and visit your competitors online or in person and you’ll soon start to recognise what sets you apart. Maybe it’s the customer service, or the attention to detail, or even your knowledge of your product or service.
Read the reviews
Whether it’s the exact same product/service, or not, looking at the reviews online for similar products or services (even just on Amazon/Facebook/Tripadvisor) you’ll start to learn so much about exactly what people are looking for when shopping for what you sell. What really makes a difference? What they really expect from your product or service. This gainful insight will become the backbone for business blog posts for years to come. Where’s your favourite places to find blog post ideas for your business?