3 things I’ve learned in business

I’ve been in business for 4 years now and during that time I have learned a lot about what to do and what not to do when it comes to driving my business forward.

Here’s my top 3 things you can do to ensure that your business runs exactly how you want it:

Make goals

It might sound like an obvious one to start with, but if you don’t have business goals (and by that I mean proper SMART business objectives) then how on earth can you tell if what you are doing is working, both in terms of sales and marketing (AKA content!) but also your business direction.

It’s essential that you set yourself goals in business so that you can constantly monitor the effectiveness of your time and effort and do more of the stuff that works and less of the stuff that doesn’t.

You can’t plug & play other peoples strategy and expect the same results

Everyone is always looking for the shortcut to success. We’re ingrained to think that speed equals better. We also think that we can do what 1 person did and get the same results… But here’s the thing. Not only are potentially your businesses and target market different. But even if they are the same, YOU are different! The way you react to business decisions, market forces, global pandemics, your mood… ALL DIFFERENT.

So as much as we can learn from others mistakes and fortunes, it’s important that you don’t mentally hand the reigns over. That you still stay in the driving seat and instead learn how to recognise when you need to switch gears.

In my membership programme, The Content Academy, you learn how to find the right content strategies for you and your business.

Waiting to feel confident never happens

I’ve said this before and that is that waiting until you’re ready is something that rarely happens. There’s always ‘something else’ that would make it even better. GET OUT THERE! Test the water, make it better, hear the reaction and feel confident as a result.

We’re never really ready… So go out there. Cross the bridges when you come to them, not before.

Sometimes you think you know what you want your business to be, but when you try something you realise you don’t like that and you pivot away from that.

What do you struggle most with in your business?

3 things I've learned in business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 Productivity hacks for online business owners

5 Productivity hacks for online business owners

So, I’m going to share 5 of my favourite productivity hacks for keeping focused. Set intervals for checking email So stick with me, as if you’re a notification genie, then you might be thinking “but what if I miss that really important thing?” According to Gloria Mark (digital distraction specialist at University of California) it

Read More »
3 Things that are stopping you from scaling your business

3 Things that are stopping you from scaling your business

When you start, run and scale a business… You need to do so many things. You need systems, resources, energy, determination, passion and time (lots of time!) However, it is so easy to get caught up and end up acquiring way more systems, processes, offerings and resources than you really need to scale your business.

Read More »
3 Steps to stress free outsourcing in your business

3 Steps to stress free outsourcing in your business

It’s only natural when you’re growing a business, that you will reach a time when you just don’t have the time to do all those little thing you did at the start. Things like book keeping, diary management, scheduling, setting up email sequences… BUT, much as the thought of someone coming to your aid is

Read More »
3 ways to make the most out of your small online audience

3 ways to make the most out of your small online audience

Growing your audience seems to be a big focus for many online business owners. But whilst you’re waiting for those seeds to grow, what can you be doing now to see results… leads… and sales in your business. Well, don’t worry… Because this is my area of expertise! Growing an audience size isn’t a quick

Read More »
5 Ways to use Instagram Reels in your business

5 Ways to use Instagram Reels in your business

So, if you’re new to short form video… You may have seen the recent Instagram announcement about Reels importance and be wondering just how you can use it to your advantage in your business. Many people think short form video, like Reels and TikTok is just for dance routines… Wrong! There’s so much you can

Read More »
5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »