3 things I’ve learned in business

I’ve been in business for 4 years now and during that time I have learned a lot about what to do and what not to do when it comes to driving my business forward.

Here’s my top 3 things you can do to ensure that your business runs exactly how you want it:

Make goals

It might sound like an obvious one to start with, but if you don’t have business goals (and by that I mean proper SMART business objectives) then how on earth can you tell if what you are doing is working, both in terms of sales and marketing (AKA content!) but also your business direction.

It’s essential that you set yourself goals in business so that you can constantly monitor the effectiveness of your time and effort and do more of the stuff that works and less of the stuff that doesn’t.

You can’t plug & play other peoples strategy and expect the same results

Everyone is always looking for the shortcut to success. We’re ingrained to think that speed equals better. We also think that we can do what 1 person did and get the same results… But here’s the thing. Not only are potentially your businesses and target market different. But even if they are the same, YOU are different! The way you react to business decisions, market forces, global pandemics, your mood… ALL DIFFERENT.

So as much as we can learn from others mistakes and fortunes, it’s important that you don’t mentally hand the reigns over. That you still stay in the driving seat and instead learn how to recognise when you need to switch gears.

In my membership programme, The Content Academy, you learn how to find the right content strategies for you and your business.

Waiting to feel confident never happens

I’ve said this before and that is that waiting until you’re ready is something that rarely happens. There’s always ‘something else’ that would make it even better. GET OUT THERE! Test the water, make it better, hear the reaction and feel confident as a result.

We’re never really ready… So go out there. Cross the bridges when you come to them, not before.

Sometimes you think you know what you want your business to be, but when you try something you realise you don’t like that and you pivot away from that.

What do you struggle most with in your business?

3 things I've learned in business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to build trust with your ideal client

5 ways to build trust with your ideal client

So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to

Read More »
3 content mistakes and how to avoid them

3 of the most common content mistakes and how to avoid them

If you’re reading this, chances are you’re struggling with your content. Perhaps not getting the results from it that you’d hoped. I always say it takes just as long to create a piece of content, whether it’s good of bad… So it might as well be good, right?! In this blog post I’m going to

Read More »
How to create intentional content

How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with. What

Read More »
5 ways to increase your social media visibility

5 ways to increase your social media visibility

Growing your visibility online is a big goal for many business owners. You already know what you offer is amazing. You’ve spent so much time perfecting it over the years and it’s your baby…So WHY aren’t people buying it?!!! Most likely because, they don’t know you exist. You might think the hard part was creating

Read More »
5 Systems to help you scale your business

5 Systems to help you scale your business

Being a bustling online entrepreneur can be amazing. With all these wonderful systems to help you scale your business… To onboard clients… Make you more productive… Heck even make building a website a drag and drop simplicity. But with us now doing everything, because systems have made them so accessible, what systems are really helping

Read More »
Why ‘ready made’ content is killing your business.

Why ‘ready made’ content is killing your business

Ok, it’s not often I take such a strong stand on something, so get the popcorn at the ready for this one. There is an influx of ‘ready to go’ business tools everywhere you look. Whether it’s social media captions, blog posts, Canva templates and I’m going to give you a bit of a danger

Read More »