When you start, run and scale a business… You need to do so many things. You need systems, resources, energy, determination, passion and time (lots of time!) However, it is so easy to get caught up and end up acquiring way more systems, processes, offerings and resources than you really need to scale your business.
Always ask yourself… Are you actually making money from your efforts, or do you just have all the moving parts of a business, without the income?
It’s all too easy to end up spending way too much time, ‘fluffing up the cushions’, before you’ve even made a penny.
So when you then come to grow your businesses, you’re unsure as to what’s helping you and what’s hindering you.
You don’t need ‘all’ the systems
We’re all time poor and systems are great for taking the weight off and craving back some of that time. But some of them come at a cost. You need to really work out if that cost is justified or not. Maybe you signed up to Click Funnels at 3 figures a month investment, but you’re not actually getting a return from it and it doesn’t factor into your long term plans.
There’s also so many ‘all in one’ systems out there that help you streamline. I really love Dubsado for there calendar booking feature, which let’s me issue an invoice, ask questions and book calls, all from one system… Rather than 2 or 3.
You don’t need to be a ‘jack of all trades’
One of the things I see so many coaches and service providers do is ‘niche down’. And I don’t just mean audience wise, but offer wise.
Just because you know and understand Facebook Ads, SEO, Video editing and karate… Doesn’t mean that in your business, you should be offering something for each and every one of these specialities (even if they are interlinked).
You can scale faster specialising in one area than you can diluting your energy across 3 or 4… Because it’ll take you 3 or 4 times longer to establish yourself as the expert, than if you just stuck with 1.
Evaluate the 1 that is generating the best return and profit for you (and that you love of course!) and double down on that!
Scale back on the offers
With that said, the same applies to offers! Now if your business benefits from retention and repeat business, sure thing let’s think of a value ladder that means you can continue to work with those clients long term. But let’s not throw all your offerings out into the wider marketplace. You may think the more offers you have, the wider the net you’re casting… But too many offers can be a very confusing first impression for people.
I hope this gives you the permission to start simplifying your business and scaling it with ease and pace.
If you’re looking to grow your business, but want support and accountability as you take your business towards 6 figures… Then check out Simplify & Scale, my 4 month 1:1 private coaching experience, where together we deep dive into what’s stopping you and put the strategy and plan in place that’s going to streamline your business and see you achieving your goals much faster.