3 Things that every piece of content should answer

When it comes to content creation, there’s nothing worse than sitting with a blank page and mind, wondering what on earth you’re going to write, record or shoot. It takes just as long to create a bad piece of content than it does a good piece, so you might as well create a good piece (right?!) That’s where the 3 golden rules of content creation comes in. This will make your ‘rabbit in the headlights’ vibe disappear and have you in full flow… Whether it’s writing social media captions, making an Instagram carousel, Podcast, YouTube video or blog. Whatever the content type, there’s 3 things that every piece of content should answer.

Problem aware

Whoever, reads, listens or watches needs to be pulled in. They need to quickly know that you ‘get them’ and that you could potentially help them. This not only exerts your place as an expert to them, but captivates their attention… Especially if they’re scrolling through social media.

So think… What is something your audience struggle with that your business can solve? i.e Are you bamboozled by Instagram Reels?! Do you even know what TikTok is?! You know you should be doing It for your business, but your mind is literally blown.

This tells my audience that I know exactly what they’re thinking, feeling and want to solve. All of a sudden they’re like ‘heck that’s me! You’ve read my mind… Tell me more!’

Solution aware

The next section of your content should always be solution aware based. So you’ve already got your ideal audiences attention… Now what?! Well now you introduce them to the idea of what it’s like to not struggle with that issue. Think of it like being on the other side of the fence. One side is the problem side and the other is the solution side. Your audience are stuck on the problem side, but are peering over and thinking ‘the grass definitely is greener on that side!’

So, you need to tell them what life is like on that side i.e ‘With Instagram Reels me and my clients are getting over 200 followers a week and reach of over 10 times that of Stories. Not only that but those followers are engaged and ready to buy.

So, now they recognise and agree with the problem, they want the solution and so here’s where part 3 comes in.

Solve offer

Now it’s time to introduce how your offer will help them get from problem to solution. Regardless of what the offer is… It’s the bridge that’s going to take them to the other side. Make it attainable. i.e With my Reels Bootcamp, you will learn all the tech, transitions and how to make Reels that grab the attention of your audience and grow your account faster than any other Instagram content type.’

So next time you’re staring at a blank page wondering what to write, record or shoot… Remember to make sure you follow these 3 simple steps to get your message across in your content.

To learn more about how you can master the art of content planning and creation… Join my monthly membership, The Content Academy, where you will follow the Plan, Post, Profit pathway to successful content planning and creation and how you can use your content to support you in your business.

(PS look at the structure of this blog post… Can you see it follows the 3 steps!)

3 Things that every piece of content should answer | Content Clarity | When it comes to content creation, there’s nothing worse than sitting with a blank page and mind, wondering what on earth you’re going to write, record or shoot. It takes just as long to create a bad piece of content than it does a good piece, so you might as well create a good piece (right?!) That’s where the 3 golden rules of content creation comes in. This will make your ‘rabbit in the headlights’ vibe disappear and have you in full flow… Whether it’s writing social media captions, making an Instagram carousel, Podcast, YouTube video or blog. Whatever the content type, there’s 3 things that every piece of content should answer.
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

3 tips to creating great course ideas

3 Tips for coming up with a great course idea

Coming up with a great course idea for your business, can seem a little daunting. But just like anything. It just takes a little practice. Trust me… You’ll be coming up with 100 course ideas in no time! So, how exactly do you come up with a great course idea, that your audience will actually

Read More »
How to create Sustainable content

How to create Sustainable content

In a world where there’s a new social media platform every 2 minutes (hello Clubhouse!) how on earth can you keep up?! Well be creating a sustainable content plan. You’ll not only feel a lot more calm & clear about what you post and when. But you’ll also be maximising what you do post… So

Read More »
3 Things that every piece of content should answer

3 Things that every piece of content should answer

When it comes to content creation, there’s nothing worse than sitting with a blank page and mind, wondering what on earth you’re going to write, record or shoot. It takes just as long to create a bad piece of content than it does a good piece, so you might as well create a good piece

Read More »
5 ways to build trust with your ideal client

5 ways to build trust with your ideal client

So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to

Read More »
3 content mistakes and how to avoid them

3 of the most common content mistakes and how to avoid them

If you’re reading this, chances are you’re struggling with your content. Perhaps not getting the results from it that you’d hoped. I always say it takes just as long to create a piece of content, whether it’s good of bad… So it might as well be good, right?! In this blog post I’m going to

Read More »
How to create intentional content

How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with. What

Read More »