Coming up with a great course idea for your business, can seem a little daunting. But just like anything. It just takes a little practice. Trust me… You’ll be coming up with 100 course ideas in no time! So, how exactly do you come up with a great course idea, that your audience will actually want to buy? Well here’s my 3 tips…
Think of a concept
So I honestly believe that any business can create and sell a course. Whether you’re teaching other people in your niche how to do something you’ve just done (i.e you’re a web designer and you want to teach newbies how to set up and get their first client)
You can flip the coin and teach your clientele how to do something that you would otherwise do for them… I know what you’re thinking (why would you take business away from yourself?!) But listen up… You can teach them how to do the things you don’t want to do. i.e say you’re a social media manager and you don’t have the time to run Facebook ad campaigns, but you get asked all the time about it. Well you could do a course on the very basics of setting up and running your first ad campaign. This way you still serve those people in a way that suits you (and them). Not only that these could very well be your future clients. So, you’re creating yourself a little pool of potential clients and letting them get to know you!
Urgh, I know right! But trust me, you just can’t skip this step. Some of the best ideas come from those who are actually currently living the problems that you’re hoping to solve through your course.
Skip this step and you can completely miss the mark and end up getting crickets when it comes to launch day!
Send a simple survey out to your audience, or poll on stories for validation… Or for a more indepth vibe, hop on a Zoom call with someone and really listen to what they’re telling you. Stay curious and find out all you can from your audience (after all it’s them that’ll buy it!)
See what’s already selling
Chances are whatever your rough course idea. Someone has probably already made a course on that… But that doesn’t mean you can’t do it! What that does mean is that’s automatic course validation right there. Especially if that person is raving about how many people they’ve supported through their course! It’s like they’re done the first 2 steps for you!
Don’t of course just carbon copy what someone else has done… For one that’s Copyright infringement! But you want to add your spin to it. Think of how many different recipes there are out there for Spaghetti bolognaise (each one a little different!)
If you’re looking to turn what you know and love into a course and start to turn it passive, so you can scale your business on auto… Check out Passion to Passive, where I’ll walk you through exactly how to do that. Step by step!