We all know the importance of carrying out competitor analysis so you can identify the gaps to fill and give yourself the edge. But you have to have a mindset of steel to not let that imposter syndrome creep into your head and start telling you all sorts of nonsense.
But I’ve got you covered… In this blog I’ll tell you all about my 3 tips to stop imposter syndrome creeping in. So you can protect your energy and keep those positive vibes rolling!
Get in the right frame of mind
It might be an obvious one, but you need to get yourself in the right mindset if you’re going to be delving around your competitors sock drawer (so to speak!) I like to put on some binaural beats or positive affirmations whilst I’m doing it. But if that’s a little ‘woo woo’ for you. Just make sure you feel like you’re in a positive space. If you’re already feeling like you’re not good enough, then that day is not that day to do this! Wait for a day when you feel great about yourself and your business.
Also, don’t forget that having a competitor is normal and that there’s more than enough business to go around. You don’t have to view them as toxic… But only you control how you choose to see them.
Let’s also not forget that them being there, testing out products, services, positioning, content type etc is all a great help to you. Because it can really shorten your test phase in business and you can cut right to the chase. So thanks very much to them!
Set a mission goal & timer
Give yourself a mission objective. So what exactly are you looking for? Are you looking to see how they communicate with comments on social media… Or maybe you just want to see what type of content they partake in. Or what about checking out how easy their website is to navigate?
Whatever your reason for diving in, make sure you know why you’re looking, what you’re looking for AND set yourself a timer (so you don’t end up like Alice in Wonderland and fall down a rabbit hole!)
Outsource to a VA
If you’ve gotten this far and you still really feel like you can’t bear to look, then have someone carry out the competitor analysis for you and give you the information at the end of it.
It’s ok to feel like this and knowing that it’s a ‘hard no’ for you (right now) is a massive achievement in itself because you rank protecting your energy very highly. But it’s also important that you prioritise taking action and still have the task carried out.
You won’t necessarily always feels like this either. For a lot of business owners, imposter syndrome creeps in only at certain phases in their business life. Maybe you’re just starting up, or launching a new offer. Most of the time, creating that success is what gives us the confidence. And that’s only going to happen if you take the relevant steps. So, outsource it if you need to!
If you’re looking for more support to help you with your business, check out my private coaching, where I can support you with creating a kick ass business strategy to really catapult you in your business.