Whether you’re a coach, freelancer of service based entrepreneur, getting your content right to support your offers can sometimes feel a little bit confusing… But that’s why I’m here! In this day and age, your online presence stands for so much and can really speed up the entire buying journey for your customers, so you want to make sure you hit all the right spots.
Pick a long term piece of content
Everyone is so eager to rush to social media and sign up for all the platforms going, but I always recommend that you commit to at least 1 long term piece of content. By that I mean podcasts, YouTube or blogs. Reason being is that they can all be found by the search engines! And they’ll still be working for you years down the line! Let’s remember that’s still the first place people turn to when they’re looking for advice and answers to their questions.
Maybe even you’re reading this because you found it via Google or Pinterest?!
So many business owners forget to cater to this entire segment of their audience and get gooey eyed for social media (yep, it has a purpose… But that tweet ain’t working quite as hard as that podcast is!).
Answer those questions
Whatever social media platform you’re posting to, or whether it’s blog, podcast or YouTube… You absolutely have to make sure you’re handling your most common objections in your content. So that you’re making your content your own little sales army and having it warm browsers and turn them into leads for you (it’s not just there to look pretty!)
So, take a look at the content you’ve got scheduled in already and see if you’ve got enough in there to support those burning questions you get asked all the time.
So many people feel they need to be the cookie cutter stereotype in their niche to be successful, but the quickest way to success is to trust that YOU have what it takes and that people will want to trust and buy from YOU!
Being the person you think people will buy from is not only hard flipping work! But how on earth are you going to stand out if you’re literally mirroring your competitors.
You’ll always build that all important know, like & trust factor quicker standing out there as you.
Selling starts with compelling stories that connect with your audience in a way like no other. So, don’t be afraid to be you.
If you’re struggling selling through your content, check out The Content Academy… My monthly membership for online business owners looking to get to grips with their content marketing.