Starting a business blog is a very wise decision for any business type, size or niche.
It’s becoming more and more important to not only develop and grow an online presence these
days, but also to be able to communicate and engage with your potential customers… And how best
to do that than by crafting blog posts to answer all of their burning questions.
Here’s 3 ways blogging adds value to your business:
- Putting yourself where people are going to find you!
We all know that when people have a problem or question to solve, they’re straight onto Google…You need to make sure your business is there to be found! Having a website is not enough these days. Search engines LOVE fresh content and blog posts are a great inexpensive way to satisfy the hunger of Google and other search engines. So, that they can better connect you with your ideal customer and push you in front of the right people.
- Traffic = Sales
Growing your web traffic is a sure fire way to grow your sales. It goes without saying that once people are on your site, you can tempt and direct them onto your product or service pages. Blog post are their to satisfy and provide solutions, so if you’ve done that well enough (and to each persons liking) then the perfect next step would be to enquire or indeed buy from you!
- Establishing yourself as an industry leader
Whether your business is big or just starting out, blogging is a great way to demonstrate your expertise and put your knowledge up front and centre. Writing regular blog posts will make you to ‘go to’ guru in your niche and lead to more traffic, leads and sales for your business… All through the power of blogging for your business.
Want to know more about how you can start a business blog, check out my course ‘Blogging for Business’, where you will get access to my no BS SEO method so that you can simplify all that Google jargon and get the step by step method to optimizing your blog posts so your audience can find them.