Growing your audience seems to be a big focus for many online business owners. But whilst you’re waiting for those seeds to grow, what can you be doing now to see results… leads… and sales in your business.
Well, don’t worry… Because this is my area of expertise! Growing an audience size isn’t a quick fix, nor the answer for most businesses to get the result they want. Yet, somehow we’re told ‘bigger is better’… It’s just not true.
I’ve worked with business coaches who are making multiple 6 figures and living their dream lives on an audience of under 1k.
So just how do you make the most out of your small audience?
- Offer what they want
Really listen to what problems they want solved… They obviously followed your journey, because they like you. And they’re hanging around because they trust you. So, If you build an offer that solves a problem they have… Guess what? They’re pretty likely to sign up!
It’s important with a small audience to know them well and serve up what they want and build from there.
- Build relationships
You can do something that is quite frankly enviable to those who have 20K plus followers and that’s build relationships. You can really partake in the social element of social media and get to know who it is that has been drawn to you already… What their lives look like… How what you do would transform their problems… And just get to know them.
With a larger following, it’s easy to lose sight of your audience needs and it becomes harder to keep the same deeper level. So next time you wish you have 100K followers, remember that!
- Create and test out content funnels
From doing the first 2, you can now intelligently set about creating content funnels in your business. Test them to make sure they convert well and then set to run them on auto pilot.
With the right messaging to attract more like minded people. Your funnels will grow with your business and help you scale way more effortlessly.
If you want to learn more about simplifying how you scale your business… Check out my private coaching ‘Simplify & Scale’ where together we look at everything in your business. From offers, to systems and content and work out your path to your goals and creating a business that can provide that for you.