When people hear the words ‘content strategy’, it can send shivers down their spine for all the wrong reasons… But that’s why I’m here! To cut through the content marketing jargon and help you make sense of it all, so you can scale your business with ease. Trust me when I say that a content strategy is one of those things you really can’t be without.
A great content strategy is often under rated, but let me tell you 4 reason why having a content strategy for your business is essential and how it can save you both time and money (yep!)
It’ll help you scale your business faster
If you’re constantly narrowing your effective content over a period of time to ‘what works’… That’s going to do absolute wonders for your business growth. You’ll get out of the ‘trial phase’ quicker and get onto reaping the rewards of your efforts. Like 4 day work weeks, spending less time in the office and hitting those revenue goals.
It’ll help your buyers convert quicker
With an effective content strategy in place, your buyers are not going to fall off the track because you missed a key message at a critical point for their buying journey. They’ll flow nicely from discovery (aka awareness) right through to action (aka purchase) because you spread your content across all the phases of the buying cycle… And not just one!
Your content creation will become a piece of cake
With that guided roadmap in front of you, your content creation sessions will become quicker and easier. You’ll know what to create, what to say and your days will no longer be plagued with wondering what to post and when… Sounds great huh!
It helps you pull the pieces of the jigsaw puzzle together
What’s the first thing you do when you tip out a puzzle on the floor… You turn over all the pieces, right?! Maybe start with the edges?!
Well having no content strategy is like trying to do a puzzle with the pieces face down (and no reference picture!) If you don’t know what it is you’re trying to achieve. How do you know where to focus your efforts?!
You could be focusing all your time on visibility and audience growth through content, without even having supporting content in place to guide those people through to leads and sales. How many of you reading this perhaps have set up an email list and freebie and leave it at that?
When you’ve got everything laid out in front of you and you make the time to regularly strategise, you can see what’s working and what’s not. Attention hot spots and where you need to add more content.
So many people end up on the content hamster wheel, creating content for social media that’s not working, but just keep going because they don’t know how else to be active and productive about marketing their business online. But the reality is, if what they’re doing isn’t working. Then imagine what you could do with that time instead!
So what are you waiting for? Go and block out a couple of hours, switch off your phone & shut your email down and get serious about your content strategy and watch how easy it makes running your business.