Quite often when it comes to creating content for your business, it’s very easy to fall into the rabbit hole of researching, doubting yourself, forgetting what you should be writing or creating content wise… Or the absolute killer one is to put your content marketing at the bottom of the list and literally never get around to it!
So, in order to stay consistent in your content creation and keep showing up to build that know, like and trust factor with your audience, here’s my top 5 boundaries you should set…
Have a routine
You need to create a schedule in your diary of when you are going to sit down and plan out your content and also give yourself time blocks when you’re going to sit down and create the content (stop trying to do it all in the same day… You get content overwhelm!)
Quarterly planning is my recommendation, with a monthly session to batch create content that can be scheduled and mark up any prompts for when you’re appearing live on Stories etc. This is something that we do inside The Content Academy to hold you accountable and keep that routine.
Limit your content consumption
Yep, stop scrolling and trawling your competitors content. Because I can guarantee you’ll only end up letting that imposter syndrome creep in and you’ll soon find that your content plan will start to mirror what you’ve seen them do (even subconsciously!) So, make sure your social media feeds are of people who empower you, that you enjoy seeing and who are indeed your customers (so you can empower them by engaging with them).
Keep competitor research to a set time and only as a research mission (set a timer!)
Create a workflow
All my clients and students LOVE having a Trello workflow to turn to… One place where they can store their content ideas, map out their content pillars and even use it to map out a calendar of content across all platforms and executions.
This way you can also keep a historic view of what you put out and where… So, imagine 12 months down the line literally being able to repurpose and cutting your ‘new content’ creation time massively!
Switch off distractions
It’s important that when you are sitting down to plan or create that you switch off any distractions. I’m talking putting your phone on ‘do not disturb’ mode, closing down that email window, noise cancelling headphones… Whatever works best for you.
You might even find that to get in the zone, you want to move to a different work space. Some people prefer to plan in a coffee shop, or even in bed. Wherever you can get your juices flowing.
Get ahead in your content
We all have days where we feel a bit ‘meh’… If you’re simply just not feeling it on your assigned planning day, then imagine being able to move it?! If you get 30+ days ahead in your content, you’ll have that flexibility.
Don’t forget the part that hormones have to play in how you feel about your business. Certain weeks just might be a no go for creative ideas. So remember that and be kind to yourself about it.
There you go… my 5 tips to showing up consistent in our content. Let me know how you get on!