Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm.

Show up, without showing up.

So, if you’re just dipping your toe, you might want to ease yourself in a bit and start first by getting to the point where you can show your face. There’s plenty of ways you can show up online, without feeling fully exposed.

You can do picture only Stories… You can choose to not show your face in pictures at all, or choose to not look directly at the camera. Check out this Pinterest board of introvert friendly poses.

Highlight other people.

Use customer testimonials to get your point across, if you struggle to say it yourself. Sometimes that ‘humble brag’ can feel somewhat awkward. But if someone else says it… well that’s a whole different thing then!

Feel comfortable.

Create yourself a safe and friendly network on social media. One that makes posting feel less daunting. The beauty of social media means that you at least don’t have to ‘face to face’ with these people, yet you can still engage and take part.

Be prepared to set boundaries about time you spend on social media and how you use it in your personal life, so that it remains a comfortable place for you to show up.

Schedule your posts.

Don’t even entertain the thought of getting into the habit of ‘refreshing’ and watching those stats roll in live. Schedule them in and take it out of your thought process. Let those stats be measured at the end of the week or month inline with the bigger picture (and not isolated).

Be Yourself.

So, forget the concept that you have to be a ‘certain way’ on social media… The only way you need to be is genuine. There’s plenty of successful business owners out there who maintain a social media presence as an introvert… Elon Musk, Bill Gates & even Mark Zuckerberg. So, you see you don’t need to put on some kind of façade for social media.

Ok, so I know you might ready this and think ‘but are they really introverts? I’ve seen them speak on a big stage… I just couldn’t do that’. But as someone who regularly does Live streams and video (ok, barely comparable) Yes, you can learn to be confident at something… That I’m sure right now feels scary.

Try some of these out and let me know how you get on. If you want more guidance on how to get the best out of your social media presence for your business. Then check out my 1:1 content mentorship, where together we can work on scaling your business online in a way that is manageable and comfortable to you.