5 Video editing tools for business

Many people put off using video in their content marketing strategy because the skill gap when it comes to the editing. But it doesn’t have to be complicated.

Let me share with you 5 simple video editing tools for your business, that won’t leave you feeling overwhelmed.

iMovie/Windows Movie Maker

Whether you’re team Apple or team PC, they comes with a free video editing software. Better yet, both are totally free!  So why you wouldn’t you turn to them first, right?!

Once you understand the basics of trimming and piecing clips together, you’re laughing. You’ll be doing all sorts of cool things, like animated text in no time!

I do have to say you’ll outgrow Movie Maker, before you’ll outgrow iMovie. But don’t for one minute think you need to rush down to Apple and spend thousands on a Mac (you know I like to busy myths right!). Check out my next tool!

Adobe Premiere Elements

The big guns use Adobe Premiere Pro, but don’t jump straight into the deep end. Start off with Premiere Elements first. It’s a one off payment of around £80 (cheaper than a Mac!) and you really won’t need more than this.

This beauty has 2 editing views, inbuilt tutorials and templates. It really does hold your hand through those initial stages.

premiere_elements

VivaVideo

For editing on the go, or for those who are just using their phones, VivaVideo has it all.

Very user friendly and does everything you really need to edit video for social media. Including filters, text, music and layering one video on top of another (great for tutorials, or maybe you want to show a powerpoint slide)

Adobe Rush

Another mobile app, which is free with an option to upgrade is Adobe Rush. If you have an Adobe subscription, them you can sync your account, so you can editing on both mobile and desktop Premiere Pro.

Again you can do all the video basics you really need to quickly.

adobe_rush

Kapwing

Now, if you’re doing video for social media, then subtitles are an absolute must. With 80% watching with the sound off, you really need to get your point across somehow.

Kapwing is great for adding subtitles to your finished video. Simple upload and use their auto transcribe tool to add your subtitles. You’ll want to sanity check these (especially is your accent is as thick as mine!)

This tool is free for videos up to 7 minutes in length.

kapwing video editing tool

There you have it, my 5 simple video tools for editing social media video for your business

5 Video editing tools for business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »