So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to pepper this into your content and watch the results it has on your online engagement and reach.
Understand their problems
Knowing your ideal customer well will stand you in good stead, but it’s something that many businesses just don’t take the time to do, because they think it’ll be hard or expensive. But you can find out a lot about your customer from a simple survey or Insta poll.
Make sure that you really understand how your offers can solve their problems (and I mean really!) Don’t just take that initial surface level problem, but scratch the surface and deep dive into what’s really behind it, the emotion, the stress, all the mini issues that initial problems casts off.
Being able to call upon those in your content makes what you create really hit the spot and resonate with them.
Show up consistently
People need to see you show up regularly and consistently enough. Not everyone is ready to buy when they first discover you, so if you don’t hang around long enough in their social media feed, you’ll lose out on that sale and it’ll go to a competitor. So be consistent in your content. There’s so many different ways you can create content these days, which makes showing up easier than ever before!
If you’re really struggling with creating consistent content, check out something called content repurposing.
Don’t be afraid to show up for what your stand for. If you’re too vanilla, then you’re missing out on those deep connections with your audience. I’m not saying to go out and be spiky on purpose, but if you really love cats and can’t stand dogs… You need to be ok with losing the dog crowd (but the cat crowd will relate and love you deeper than ever before!)
Stories, example and non jargon terminology will always work well online. Talk about your experiences, past examples of work, personal life (where relevant) and you’ll find that people will be reaching out to you (that sounds amazing right!! All from just being yourself… How easy is that!)
Social proof is a huge powerful way to build trust with your ideal client. Past examples of work, reviews, written or video are pure gold. So if you’re not already asking for reviews as part of your regular contact plan, be sure to!
These 5 things will make it easier for people to connect with you on a whole new level online and spark with you. You’ll notice as a result your engagement and conversation will sky rocket. So it’s really worth persevering with.