5 Ways to drive traffic to your website

Getting those all important visitors to your website is essential to get eyes on your products & services, bringing new leads, enquiries and sales into your business.

But just how do you drive traffic to your website? Well don’t worry, I’ve got you covered. I’m going to break down 5 ways you can drive people to your website.

Blog posts

Now blogging is a great way to lead people to your website. Not only are you constantly updating your website with fresh content (which Google loves), but if you pay attention to the basics of something called SEO (search engine optimization) you can make sure those blogs actually get discovered by people searching for solutions you provide.

If the idea of SEO leaves you sweating, then check out my no BS SEO method I teach in Blogging for Business.

Social Media

Posting regular engaging social media content is a great way to raise your profile to a new audience. In return you can direct them to your website to find out more about your services or read your blog posts when they go live.

Paid Advertising

Whether you want to use Google’s PPC (pay per click) or Social Media ads, such as Facebook or Instagram etc. You can direct new, or indeed redirect previous web visitors to your website.

This very useful at all stages of the buying cycle, but it’s important you go in with a clear set of goals and a strategy so that you get the best bang for your buck.

Guest Posts

Why not interview an industry expert for your website and have them promote the piece on their social media channels… Or vice versa! That way you can drive fresh eyes to your website.

Make sure you chose someone whose following would have a genuine interest in what you do, so that you are more likely to generate income from that visit, than just get numbers.

Back Links

Say what now? This is links back to your website from other websites. This can be from people recommending you or reviewing your services/products.

I should say here, Google frown upon people who pay for back links. So, this one is a long term strategy, where you could maybe set a goal of x amount per quarter.

So there you have it, 5 ways to drive more traffic to your website and get those google analytics numbers on the up!

5 Ways to drive traffic to your website

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How setting goals in my business helped me pivot

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

Read More »
How to find time to work on your business (not just in it!)

How to find time to work on your business (not just in it!)

It’s a common occurrence for every business owner. You get so busy in the ‘trenches’ that being able to step back and work ‘on’ the business can feel impossible… You just can’t find the time to tackle that to do list for you. Whether you’re juggling family, kids, clients… Even downtime. How do you find

Read More »
5 ways to increase visibility online

5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm?

Read More »
5 website must haves for more sales in business

5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it

Read More »
3 Content Strategy Must Haves for 2021

Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are

Read More »
5 Social Media Tips for Introverted Business Owners

5 Social Media Tips for Introverted Business Owners

Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm. Show up, without showing up. So, if you’re just dipping your toe, you might want to ease

Read More »