5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm? So just how can you get the balance right and avoid the hamster wheel?

1. Give great value

I’ll sound like a broken record, but you really need to stop worrying about giving too much away for free. Because if people really wanted to find it out for free, they can hit YouTube, so you might as well take the reins and let them find out from you.. capture their interest, with the view to it leading to a sale.

2. Be consistent

So many people think that showing up in more places, more often is the sure fired way to get more visibility. But if you’re just going to ‘post and ghost’ on a platform then, you’re not going to get anything extra from it.

The reality is that wee bit of extra time is better spent improving your consistency on a platform you enjoy and that you know your ideal audience are on.

By showing up consistently, your audience will get used to seeing you and you’ll be front of mind whilst they make their way through the buying cycle. Be there every step of the way!

3. Guest expert/blog/podcast

You can get great exposure to a whole new audience by appearing on like minded businesses live streams, blogs or podcasts. Start by talking to your business buddies, but once you’re comfortable, start to pitch to businesses or influencers you know have your target audience as their followers. This doesn’t always mean speaking to direct competitors… Look for complimentary businesses. i.e if you sell flowers, talk to an interior designer or vase maker.

This can work just as well having them on your platforms, because then they will share that link with their audience.

4. Investigate Pinterest

Pinterest can be a great web traffic driver for so many different businesses, yet it often gets missed out of marketing plans.

It’s part of a great SEO (search engine optimisation) plan… So, if you have a blog section, or ecommerce site, make sure you consider Pinterest when it comes to plans for driving traffic to your website. You’ll be pleasantly surprised!   

5. Build relationships & create a community

All of the other tips are about how you can get yourself out there more, but this one is about being so amazing that others shout about you from the roof tops! Make it easy for people to do that.

If you’ve hopped on a Zoom call with someone, tag them in a Story about it (they’ll likely share that). If they buy a product from you make sure your packaging is Insta worthy, include a postcard about using a hashtag (perhaps for a change to win a discount voucher). If you’re a service provider, make getting a testimonial, part of your offboarding process… Or add a graphic to share on social to say they’ve just joined your course, membership etc.

If you’re looking for ways to raise your online profile more and want to chat. Check out how you can work with me 1:1 (limited spaces) and I can help you get on the right track.

5 ways to increase visibility online
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to build trust with your ideal client

5 ways to build trust with your ideal client

So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to

Read More »
3 content mistakes and how to avoid them

3 of the most common content mistakes and how to avoid them

If you’re reading this, chances are you’re struggling with your content. Perhaps not getting the results from it that you’d hoped. I always say it takes just as long to create a piece of content, whether it’s good of bad… So it might as well be good, right?! In this blog post I’m going to

Read More »
How to create intentional content

How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with. What

Read More »
5 ways to increase your social media visibility

5 ways to increase your social media visibility

Growing your visibility online is a big goal for many business owners. You already know what you offer is amazing. You’ve spent so much time perfecting it over the years and it’s your baby…So WHY aren’t people buying it?!!! Most likely because, they don’t know you exist. You might think the hard part was creating

Read More »
5 Systems to help you scale your business

5 Systems to help you scale your business

Being a bustling online entrepreneur can be amazing. With all these wonderful systems to help you scale your business… To onboard clients… Make you more productive… Heck even make building a website a drag and drop simplicity. But with us now doing everything, because systems have made them so accessible, what systems are really helping

Read More »
Why ‘ready made’ content is killing your business.

Why ‘ready made’ content is killing your business

Ok, it’s not often I take such a strong stand on something, so get the popcorn at the ready for this one. There is an influx of ‘ready to go’ business tools everywhere you look. Whether it’s social media captions, blog posts, Canva templates and I’m going to give you a bit of a danger

Read More »