Growing your visibility online is a big goal for many business owners. You already know what you offer is amazing. You’ve spent so much time perfecting it over the years and it’s your baby…So WHY aren’t people buying it?!!! Most likely because, they don’t know you exist.
You might think the hard part was creating your product, course, membership… But you need to put equal effort into directing people to it and drawing the right kind of attention.
So just how can you increase your visibility on social media? Let me tell you 5 sure fire ways to boost your social media visibility.
Are you on the right social media platforms?
Most people tend to run out and sign up to every platform known to man, but the right approach is to be a bit picky. You might think if you cast the net wide enough, you’ll catch some fish… But that my friend is some 1980’s tactics right there. In this day and age, we can be really targeted. We don’t want all and sundry, we want the right people. Don’t spread yourself too thin and dilute your message. Ensure you’re on the right platform for your business and your audience.
If you’re unsure where this is, you can survey your audience to see where most of them hang out (great place to focus first!) But also think which suits your business best… Is what you do very visual (hello Instagram) or teaching based (hello Clubhouse). Pick 1 or 2 and double down hard on those to get seen.
Get to grips with hashtags
Hashtags are the best way to expose your content on Instagram. People follow hashtags and if you choose the right hashtags, you could find yourself landing into their news feed. Gaining reach to your ideal audience.
Be sure you pick hashtags that your ideal audience would be using themselves or following. And don’t ‘go large’. More niche small sized hashtags are better, to ensure you land in the ‘top posts’ for those (that’s what takes you into people’s feeds who follow those tags).
If the thought of doing hashtags research is eye rolling, then check out my Instagram Hashtag Library, of over 600+ niche researched hashtags (save yourself the hassle!)
Are you being consistent with your presence?
So many people try something a few times… Don’t see a result and give up. Think about it. Would you keep digging up a seed you planted to see how it’s growing? No!
Decide realistically how much time you have to dedicate to post online. Whether it’s social media, blog, podcast, YouTube, outreach… Make a schedule and stick to it.
From the outside looking in, there’s so much content to consume in one day and harsh reality moment… Not all your followers see all your content and in the order you post it. So by being consistent you’re increasing you chance of getting seen and engaged with, but also converting your audience into buyers.
You have to give, give, give in this day and age. Posting a photo of your breakfast is only really going to work if you’re in the nutrition business. Otherwise look to share value added graphics on social media. Mini trainings on IGTV (perhaps repurpose YouTube videos)
The more value you give, the more people you help, reach and that community will build and in turn increase your visibility.
Collaborate with like minded businesses.
Think about people who have a similar audience to that you’re trying to attract. See if you can invite them to ‘go live’ on Instagram, appear of their podcast, teach in their membership or FB Group.
This is a great way to cross pollinate your audiences and get exposure to more people who are likely to buy from you. But also in a way that’s really engaging (far better than a standard shoutout!)
There you have it… 5 ways to increase your social media visibility. Give it a go and you won’t be disappointed with the results!
If you want more support with your online presence and content. Check out The Content Academy… My membership for online business owners, to help them scale their business with ease.