5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it comes to website must haves to make sales, there 5 key elements every website should have.

Easy navigation

First up, your website should be easy to navigate. People can enter your website in so many ways. Literally every page or blog post is an entry point for someone to land on your website. You need to be thinking about where they would want to go next.

This needs to be done in a real easy almost seamless way, like walking down a guided path.

It’s so easy to think that you don’t need to direct people with links, because there’s a menu bar at the top “they’ll figure it out”. Never assume. Always make it feel real east and natural for the user.

Which leads me nicely into…

Build it for them, not you

So many businesses make their website a walking talking CV, rather than a sales tool.

Now if you ARE the business, then this can seem a little confusing, but always remember to approach it as what you do for them, not who you are. Think about that transformation, the end result that they desire.

So, think about how you solve their problems, what the solution is and how you do that.

Serious sales strategy

You didn’t write all those blog posts to have people read and run. They’re on your site…. The modern day equivalent to someone walking into a shop. You wouldn’t let someone walk in and out without approaching them, would you?

How can you do this online? Pop ups.

Capture those email addresses. Whether it’s a newsletter sign up, opt in, free webinar, 10% off… They are clearly interested in what you do and are in need of what you sell… So, bring them into the sales funnel and position yourself to shower them with value through newsletters and nurture them through to a sale.

Social Proof

FOMO (fear of missing out) is a real thing… People need to be able to see that you are in desire. It’s the same as crowds attract crowds.

Having those product reviews, or service testimonials on your website reinforcing those who are at the purchase stage of the buying cycle and it’s easy to put them in place and have them doing the nurturing for you.

Confidence

People need to have confidence in your website. It needs to look and feel like somewhere that they are prepared to buy from… To enter their payment details with confidence.

The most important thing to factor in here it that you have ‘https’ in place, but that your website looks the part too. That it looks professional.

So, there you have it. Make sure you stamp your personality on your website and showcase that business persona and it’ll be converting for you in no time! For more support on selling online, check out The Content Academy. A membership for busy business owners looking to simplify selling online.

5 website must haves for more sales in business | Content Clarity | Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it comes to website must haves to make sales, there 5 key elements every website should have.
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »