Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it comes to website must haves to make sales, there 5 key elements every website should have.
First up, your website should be easy to navigate. People can enter your website in so many ways. Literally every page or blog post is an entry point for someone to land on your website. You need to be thinking about where they would want to go next.
This needs to be done in a real easy almost seamless way, like walking down a guided path.
It’s so easy to think that you don’t need to direct people with links, because there’s a menu bar at the top “they’ll figure it out”. Never assume. Always make it feel real east and natural for the user.
Which leads me nicely into…
Build it for them, not you
So many businesses make their website a walking talking CV, rather than a sales tool.
Now if you ARE the business, then this can seem a little confusing, but always remember to approach it as what you do for them, not who you are. Think about that transformation, the end result that they desire.
So, think about how you solve their problems, what the solution is and how you do that.
Serious sales strategy
You didn’t write all those blog posts to have people read and run. They’re on your site…. The modern day equivalent to someone walking into a shop. You wouldn’t let someone walk in and out without approaching them, would you?
How can you do this online? Pop ups.
Capture those email addresses. Whether it’s a newsletter sign up, opt in, free webinar, 10% off… They are clearly interested in what you do and are in need of what you sell… So, bring them into the sales funnel and position yourself to shower them with value through newsletters and nurture them through to a sale.
FOMO (fear of missing out) is a real thing… People need to be able to see that you are in desire. It’s the same as crowds attract crowds.
Having those product reviews, or service testimonials on your website reinforcing those who are at the purchase stage of the buying cycle and it’s easy to put them in place and have them doing the nurturing for you.
People need to have confidence in your website. It needs to look and feel like somewhere that they are prepared to buy from… To enter their payment details with confidence.
The most important thing to factor in here it that you have ‘https’ in place, but that your website looks the part too. That it looks professional.
So, there you have it. Make sure you stamp your personality on your website and showcase that business persona and it’ll be converting for you in no time! For more support on selling online, check out The Content Academy. A membership for busy business owners looking to simplify selling online.