Adobe Vs Canva for content creation

When it comes to creating content there are numerous apps, web software and computer programmes that can all help you, but there’s always that questions of which is best. Well in this post I’m in particular going to talk about Adobe creative suite Vs Canva.

Adobe creative suite

I’m an Adobe chick through and through. I’ve used it for years in my job and in my businesses, to edit video, create social media graphics, workbooks, even mock up websites. And I never thought I could be tempted away… In fact when it comes to new tech, I’m a bit of an old dog, new tricks kinda person.

Now Adobe if flexible in its packages depending on what you want to use… Go for the full suite and it has you literally covered for everything. There is no stone left unturned. In fact it’s deemed the industry standard for most graphic designers, photographers and agencies.

First up Lightroom has you covered for standard photo editing. So if you shoot in RAW and want to be able to control the full image profile, you’re covered. If you simply want to add filters, again covered.

Photoshop is great for real photo manipulation, as well as creating infographics, social media templates etc. Then there’s InDesign, which was the first Adobe app I learned to use (so I hold it dearly in my heart). Essentially this is for magazine layouts, but this also means it is great for social media templates and infographics.

Moving onto video, you have Premiere Pro and After Effects… You honestly won’t need any other video editing software, I can guarantee you that. Premiere Pro is your standard editor, while After Effects is more for special effects and animated text.

An Adobe subscription can be quite expensive compared to other options out there, but you really won’t be caught short trying to hack some kind of workaround because it doesn’t do something. One thing I would say is that there’s quite a steep learning curve with it and when it comes to the average business owner creating content, opting for Adobe as a beginner is like hammering a nail with a car.

Canva

I’m relatively new to Canva and I wouldn’t have ever used it if it weren’t for making Canva template versions for my shop (also available as InDesign files). But my breath was pretty quickly taken away.

I was actually amazed at how easy it was to put something together and dare I say it actually took way less time to create something in Canva than it did in Adobe InDesign or Photoshop.

Sure, it has it’s draw backs and niggles (like most things in life) but on the whole, for a free piece of software, wow! There’s the Pro version for a small subscription monthly fee, which unlocks more templates, fonts and allows you to create a brand kit, which again is a huge time saver.

You can edit your images you drop in, not to the same degree as say Adobe Lightroom… But the basic editing of brightness, contrast etc and they do have some cool filters and effect when you get to the Pro level.

There’s no comparative video editor, however you can make basic animations (for say Instagram Stories) at a few clicks of the button and you can use videos in your creations.

Ok, so you’re not going to get everything that you get with Adobe, but you need to ask yourself… Do you need to be able to do EVERYTHING, or will Canva do the job, PLUS they have a 30 day trial of the Pro version here.

Like most things, I would always recommend starting with the free, low price tools and only moving to the more expensive tools when you feel like they aren’t working for you anymore.

Want to learn how to create and manage your content better, then enroll in The Content Academy and save yourself hours on creation time by learning all the tricks of the trade.

Adobe Vs Canva for content creation

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How setting goals in my business helped me pivot

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

Read More »
How to find time to work on your business (not just in it!)

How to find time to work on your business (not just in it!)

It’s a common occurrence for every business owner. You get so busy in the ‘trenches’ that being able to step back and work ‘on’ the business can feel impossible… You just can’t find the time to tackle that to do list for you. Whether you’re juggling family, kids, clients… Even downtime. How do you find

Read More »
5 ways to increase visibility online

5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm?

Read More »
5 website must haves for more sales in business

5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it

Read More »
3 Content Strategy Must Haves for 2021

Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are

Read More »
5 Social Media Tips for Introverted Business Owners

5 Social Media Tips for Introverted Business Owners

Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm. Show up, without showing up. So, if you’re just dipping your toe, you might want to ease

Read More »