• Business

    How to become the go to expert in your niche

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    When it comes to devising a content strategy, many business owners set a goal of becoming the expert in their niche.

    Being seen as the expert not only elevates your business brand, making your potential clients say ‘yes’ to buying from you quicker. But it also opens up the doors to some amazing opportunities to help you further promote your business. Think opportunities like podcast interviews, presenting at industry events or being asked for quotes or features in industry magazines.

    So, you see… It’s always worth considering this when you are planning out your content.

    But you might be thinking, yeah but HOW do I become the go to expert in my niche? Well read on…

    Provide valuable content

    Ditch the ‘buy my thing’ content and start offering valuable content to your audience. Think about the common questions and objections you often get. How you can go that little bit extra at helping and supporting your audience at how best to implement your products and services into their business and/or life.

    Things like demonstrations, tutorials ‘tip Tuesday’s’ all go really far at providing value.

    If you’re unsure about how to find out what content your audience would find valuable, then survey them, or poll on Stories (you can even hop on a Zoom call) and ask them!

    Consistently showing up

    It might seem obvious, but often people struggle with this one… Showing up consistently online with that all important valuable content, via social media, podcasts, YouTube videos… Means that you are building up that ‘go to expert’ status far quicker. You’re always front of mind and you’ll be seen as the person for XYZ in no time!

    Be mindful that it doesn’t just take 1 post to magically become the expert. You need to set a frequency commitment to show up for at least 3 months before you will see the impact. So whatever frequency you can manage i.e blog twice a month, post 3 times a week on Insta feed, 3 Insta Reels and on Stories every other day… This is why I always say start by focusing on 1 social media platform and 1 long form content (blog, podcast, YouTube).

    Once your content is working and your business is scaling, then you can add more in, because you’ll have the budget then to outsource of hire people to help you manage it!

    Pitch to people!

    The extended opportunities like presentations, podcast interview and magazine features are a bit like rolling a snowball down a hill. The more you’re out there doing these things, the more you’ll get approached about doing them. So you have to start that ball rolling! Don’t be afraid to go out there and pitch yourself for podcast interviews and presentations (or outsource to a PR specialist to do it for you) There’s so many opportunities and if you’ve been consistently providing valuable content online for them to see, that’s only going to help your cause. You can sign post YouTube videos, or other interviews as well as direct them to your socials to show just how valuable you are as an expert.

    Give it all a go and see how you on. If you’re looking to plan consistent content for 12weeks to help you become the go to expert, check out my Quarterly workshop ‘Supercharge your Content’. A half day virtual planning session so that you can set your goals and plan content that will support you.

    How to become the go to expert in your niche | Content Clarity | When it comes to devising a content strategy, many business owners set a goal of becoming the expert in their niche.
  • Content Planning

    3 types of content to sell your online offers

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    Whether you’re a coach, freelancer of service based entrepreneur, getting your content right to support your offers can sometimes feel a little bit confusing… But that’s why I’m here! In this day and age, your online presence stands for so much and can really speed up the entire buying journey for your customers, so you want to make sure you hit all the right spots.

    Pick a long term piece of content

    Everyone is so eager to rush to social media and sign up for all the platforms going, but I always recommend that you commit to at least 1 long term piece of content. By that I mean podcasts, YouTube or blogs. Reason being is that they can all be found by the search engines! And they’ll still be working for you years down the line! Let’s remember that’s still the first place people turn to when they’re looking for advice and answers to their questions.

    Maybe even you’re reading this because you found it via Google or Pinterest?!

    So many business owners forget to cater to this entire segment of their audience and get gooey eyed for social media (yep, it has a purpose… But that tweet ain’t working quite as hard as that podcast is!).

    Answer those questions

    Whatever social media platform you’re posting to, or whether it’s blog, podcast or YouTube… You absolutely have to make sure you’re handling your most common objections in your content. So that you’re making your content your own little sales army and having it warm browsers and turn them into leads for you (it’s not just there to look pretty!)

    So, take a look at the content you’ve got scheduled in already and see if you’ve got enough in there to support those burning questions you get asked all the time.

    Be yourself

    So many people feel they need to be the cookie cutter stereotype in their niche to be successful, but the quickest way to success is to trust that YOU have what it takes and that people will want to trust and buy from YOU!

    Being the person you think people will buy from is not only hard flipping work! But how on earth are you going to stand out if you’re literally mirroring your competitors.

    You’ll always build that all important know, like & trust factor quicker standing out there as you.

    Selling starts with compelling stories that connect with your audience in a way like no other. So, don’t be afraid to be you.

    If you’re struggling selling through your content, check out The Content Academy… My monthly membership for online business owners looking to get to grips with their content marketing.

    3 types of content to sell your online offers | Content Clarity | Whether you’re a coach, freelancer of service based entrepreneur, getting your content right to support your offers can sometimes feel a little bit confusing… But that’s why I’m here! In this day and age, your online presence stands for so much and can really speed up the entire buying journey for your customers, so you want to make sure you hit all the right spots.
  • Content Planning

    4 reasons you should have a content strategy

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    When people hear the words ‘content strategy’, it can send shivers down their spine for all the wrong reasons… But that’s why I’m here! To cut through the content marketing jargon and help you make sense of it all, so you can scale your business with ease. Trust me when I say that a content strategy is one of those things you really can’t be without.

    A great content strategy is often under rated, but let me tell you 4 reason why having a content strategy for your business is essential and how it can save you both time and money (yep!)

    It’ll help you scale your business faster

    If you’re constantly narrowing your effective content over a period of time to ‘what works’… That’s going to do absolute wonders for your business growth. You’ll get out of the ‘trial phase’ quicker and get onto reaping the rewards of your efforts. Like 4 day work weeks, spending less time in the office and hitting those revenue goals.

    It’ll help your buyers convert quicker

    With an effective content strategy in place, your buyers are not going to fall off the track because you missed a key message at a critical point for their buying journey. They’ll flow nicely from discovery (aka awareness) right through to action (aka purchase) because you spread your content across all the phases of the buying cycle… And not just one!

    Your content creation will become a piece of cake

    With that guided roadmap in front of you, your content creation sessions will become quicker and easier. You’ll know what to create, what to say and your days will no longer be plagued with wondering what to post and when… Sounds great huh!

    It helps you pull the pieces of the jigsaw puzzle together

    What’s the first thing you do when you tip out a puzzle on the floor… You turn over all the pieces, right?! Maybe start with the edges?!

    Well having no content strategy is like trying to do a puzzle with the pieces face down (and no reference picture!) If you don’t know what it is you’re trying to achieve. How do you know where to focus your efforts?!

    You could be focusing all your time on visibility and audience growth through content, without even having supporting content in place to guide those people through to leads and sales. How many of you reading this perhaps have set up an email list and freebie and leave it at that?

    When you’ve got everything laid out in front of you and you make the time to regularly strategise, you can see what’s working and what’s not. Attention hot spots and where you need to add more content.

    So many people end up on the content hamster wheel, creating content for social media that’s not working, but just keep going because they don’t know how else to be active and productive about marketing their business online. But the reality is, if what they’re doing isn’t working. Then imagine what you could do with that time instead!

    So what are you waiting for? Go and block out a couple of hours, switch off your phone & shut your email down and get serious about your content strategy and watch how easy it makes running your business.

    4 reasons you should have a content strategy | Content Clarity | When people hear the words ‘content strategy’, it can send shivers down their spine for all the wrong reasons… But that’s why I’m here! To cut through the content marketing jargon and help you make sense of it all, so you can scale your business with ease. Trust me when I say that a content strategy is one of those things you really can’t be without.
  • Business

    3 Tips to stop imposter syndrome when carrying out competitor analysis

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    We all know the importance of carrying out competitor analysis so you can identify the gaps to fill and give yourself the edge. But you have to have a mindset of steel to not let that imposter syndrome creep into your head and start telling you all sorts of nonsense.

    But I’ve got you covered… In this blog I’ll tell you all about my 3 tips to stop imposter syndrome creeping in. So you can protect your energy and keep those positive vibes rolling!

    Get in the right frame of mind

    It might be an obvious one, but you need to get yourself in the right mindset if you’re going to be delving around your competitors sock drawer (so to speak!) I like to put on some binaural beats or positive affirmations whilst I’m doing it. But if that’s a little ‘woo woo’ for you. Just make sure you feel like you’re in a positive space.  If you’re already feeling like you’re not good enough, then that day is not that day to do this! Wait for a day when you feel great about yourself and your business.

    Also, don’t forget that having a competitor is normal and that there’s more than enough business to go around. You don’t have to view them as toxic… But only you control how you choose to see them.

    Let’s also not forget that them being there, testing out products, services, positioning, content type etc is all a great help to you. Because it can really shorten your test phase in business and you can cut right to the chase. So thanks very much to them!

    Set a mission goal & timer

    Give yourself a mission objective. So what exactly are you looking for? Are you looking to see how they communicate with comments on social media… Or maybe you just want to see what type of content they partake in. Or what about checking out how easy their website is to navigate?

    Whatever your reason for diving in, make sure you know why you’re looking, what you’re looking for AND set yourself a timer (so you don’t end up like Alice in Wonderland and fall down a rabbit hole!)

    Outsource to a VA

    If you’ve gotten this far and you still really feel like you can’t bear to look, then have someone carry out the competitor analysis for you and give you the information at the end of it.

    It’s ok to feel like this and knowing that it’s a ‘hard no’ for you (right now) is a massive achievement in itself because you rank protecting your energy very highly. But it’s also important that you prioritise taking action and still have the task carried out.

    You won’t necessarily always feels like this either. For a lot of business owners, imposter syndrome creeps in only at certain phases in their business life. Maybe you’re just starting up, or launching a new offer. Most of the time, creating that success is what gives us the confidence. And that’s only going to happen if you take the relevant steps. So, outsource it if you need to!

    If you’re looking for more support to help you with your business, check out my private coaching, where I can support you with creating a kick ass business strategy to really catapult you in your business.

    3 Tips to stop imposter syndrome when carrying out competitor analysis | Content Clarity | We all know the importance of carrying out competitor analysis so you can identify the gaps to fill and give yourself the edge. But you have to have a mindset of steel to not let that imposter syndrome creep into your head and start telling you all sorts of nonsense.
  • Business

    How to price your online offerings

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    Pricing your products and services is always a scary hot spot for most business owners. It’s only natural that you think you should price your offerings the same as your competitors, but there’s a few things you need to take into consideration and one GREAT BIG factor that most of the experts neglect to tell you (but I will!)

    So that BIG factor is ‘positioning’!

    In any industry there’s always going to be a sliding scale of affordability. Take cars for example… You’ve got Ford… Audi… BMW… Porsche… Ferrari. Now at the end of the day they essentially do the same thing, right?! They get you from A to B. Let you do the school run, pick up groceries. But at one end you’re spending 10k and at the other end you can easily spend 250k.

    Dig a little deeper into this concept and you’ll clearly understand that Ford are aiming to sell to people who have a certain income level. Just like Ferrari are. So, the question you need to ask yourself, is where do you fit on this positioning scale?

    Do you want to charge a more affordable price, potentially be more accessible to your audience? Or do you see yourself more higher end, attract a different clientele? Now only you can make this decision for your business.

    This is the absolute foundation of any pricing decision you make from here on in, as you’ll see…

    Experience

    So, you may have heard that line that ‘there’s people way less qualified than you charging twice as much’. So again this takes us right back to positioning. That person has set their stall up as being a higher ticket brand and as such will be attracting that clientele. So, don’t let this sway you from your path or decision. If your main aim is to be accessible, then you can only really compare pricing to those who are in the same positioning pocket as you.

    But have confidence in your experience. Have you been doing what you do for 15yrs, have a degree or it doesn’t even have to be academic… Maybe it’s based around transformations for your clients (i.e those golden testimonials) Your experience adds HUGE value, so factor that in!

    Confidence

    What?! I know right?! Yep, confidence is a huge factor of pricing. If you naturally feel like you’re charging too much… Guess what’s going to happen. You’re going to cringe and shy away from selling it, because you don’t believe in the price. You NEED to believe in your price 100%, or it’ll show. If this means that you want to position yourself as a ‘BMW’ in your niche, but it’s your first offer, you lack transformational experience, so you want to charge ‘Ford’ pricing initially… DO IT!

    Selling initially at a price you feel confident about, believe it or not, will actually boost your confidence. Because you’ll get people buying and you’ll instantly know ‘hang on, that was almost too easy’ and so you can nudge up your pricing next time. This is why people often run beta launches to test the water. Always better to gradually increase pricing than cut them.

    So there you have it… How to price your online offerings to attract your ideal client. Starting with positioning.

    I want to bust a quick myth before I go, that time or what’s included is the main factor in pricing. As you’ll know when it comes to online offerings. Chances are people can ‘Google hack’ it for free! What they’re paying for is YOU! Much like the car example, people are paying for the brand name (and the quality, which is experience).

    If you need more support in positioning your offers online, check out my 1:1 Simplify & Scale, where over the course of working together we align your business and content to attract your audience with ease.

    How to price your online offerings | Content Clarity | Pricing your products and services is always a scary hot spot for most business owners. It’s only natural that you think you should price your offerings the same as your competitors, but there’s a few things you need to take into consideration and one GREAT BIG factor that most of the experts neglect to tell you (but I will!)
  • Courses

    3 Tips for coming up with a great course idea

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    Coming up with a great course idea for your business, can seem a little daunting. But just like anything. It just takes a little practice. Trust me… You’ll be coming up with 100 course ideas in no time! So, how exactly do you come up with a great course idea, that your audience will actually want to buy? Well here’s my 3 tips…

    Think of a concept

    So I honestly believe that any business can create and sell a course. Whether you’re teaching other people in your niche how to do something you’ve just done (i.e you’re a web designer and you want to teach newbies how to set up and get their first client)

    OR

    You can flip the coin and teach your clientele how to do something that you would otherwise do for them… I know what you’re thinking (why would you take business away from yourself?!) But listen up… You can teach them how to do the things you don’t want to do. i.e say you’re a social media manager and you don’t have the time to run Facebook ad campaigns, but you get asked all the time about it. Well you could do a course on the very basics of setting up and running your first ad campaign. This way you still serve those people in a way that suits you (and them). Not only that these could very well be your future clients. So, you’re creating yourself a little pool of potential clients and letting them get to know you!

    Research

    Urgh, I know right! But trust me, you just can’t skip this step. Some of the best ideas come from those who are actually currently living the problems that you’re hoping to solve through your course.

    Skip this step and you can completely miss the mark and end up getting crickets when it comes to launch day!

    Send a simple survey out to your audience, or poll on stories for validation… Or for a more indepth vibe, hop on a Zoom call with someone and really listen to what they’re telling you. Stay curious and find out all you can from your audience (after all it’s them that’ll buy it!)

    See what’s already selling

    Chances are whatever your rough course idea. Someone has probably already made a course on that… But that doesn’t mean you can’t do it! What that does mean is that’s automatic course validation right there. Especially if that person is raving about how many people they’ve supported through their course! It’s like they’re done the first 2 steps for you!

    Don’t of course just carbon copy what someone else has done… For one that’s Copyright infringement! But you want to add your spin to it. Think of how many different recipes there are out there for Spaghetti bolognaise (each one a little different!)

    If you’re looking to turn what you know and love into a course and start to turn it passive, so you can scale your business on auto… Check out Passion to Passive, where I’ll walk you through exactly how to do that. Step by step!

    3 Tips for coming up with a great course idea | Content Clarity | Coming up with a great course idea for your business, can seem a little daunting. But just like anything. It just takes a little practice. Trust me… You’ll be coming up with 100 course ideas in no time! So, how exactly do you come up with a great course idea, that your audience will actually want to buy? Well here’s my 3 tips…