How to create Sustainable content
In a world where there’s a new social media platform every 2 minutes (hello Clubhouse!) how on earth can you keep up?! Well be creating a sustainable content plan. You’ll not only feel a lot more calm & clear about what you post and when. But you’ll also be maximising what you do post… So you’re not always having to recreate the wheel every time you want to create a piece of content.
How do you create a sustainable content plan?.. Let me tell you!
First up you’ll want to create common content pillars that are a strong running theme throughout all of your content. i.e are you a business coach who thinks 10k months are overly hyped? Do you really support menopausal women in business? Well then 10K months or menopause, is content to pop up pretty frequently in your content as a topic.
I recommend thinking about 4-6 of these that you can stick to you wall and always refer to when you’re planning your next content idea. It’s a sure fired way to becoming an intentional content planner.
This has to be the biggest kept secret in the marketing world (probably because it makes creating content an absolute doddle!) Once you’ve been posting content for a good 6-12 months, you can see what actually performed well for you and then repurpose that to other platforms & places, or comes at that topic from a different angle.
You can learn all about repurposing and more inside my business owners membership The Content Academy.
Work behind the scenes
Not all content has to be public AKA social media. Content serves those who haven’t found you yet, right through to those who’ve known you for months and just bought from you. It’s important that you remember that and cater what and where you post to those different stages.
Take Instagram for example… Reels are great from new reach and discovery… Stories, not so much (mostly just your followers), so create Reels with newbies in mind and Stories with warming and sales in mind.
Or take selling completely behind the scenes, by only every pushing social traffic to freebies, masterclasses, challenges and do your selling either live, or using automated email sales sequences to do the hard work for you (great for introverts like me!)
So there you have it. A way to create sustainable content that is very much working smarter, not harder!