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5 ways to stay productive in your business when working from home

5 ways to stay productive in your business when working from home

Staying productive in your business is difficult at the best of times, but let’s throw in a global pandemic, a national lockdown and home schooling into the mix and well it’s tempting to think “what’s the (insert expletive of your choice) point?” But, to help you try to get to grips with your ‘new normal’,

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What should my business post on social media during a global pandemic?
Business

What should my business post on social media during a global pandemic?

I have been inundated with questions about what the correct protocol is for posting on social media during the current situation, so I thought I’d jot it down in a blog post for you. Can my business still post on social media during Covid-19? Yes… Depending on your business, you may still be operational. Maybe

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3 Benefits of Facebook Ads
Business

3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them. I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number

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The must have Facebook custom audiences
Business

The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram. Abandoned baskets Retargeting people who went to your checkout page or added something to their basket

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3 Reasons Why your Facebook ad didn’t work
Business

3 reasons why your Facebook ad didn’t work

Have you ever run a Facebook ad campaign and asked yourself ‘why isn’t my Facebook ad converting?’ Facebook ads can be the most powerful growth tool for your business. Allowing insane targeting abilities. But, it can leave you screaming at the screen… In this post I’ll cover off some of the most common reasons why

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3 great ways to use Facebook or Instagram ads
Business

3 great ways to use Facebook or Instagram ads

If you’re only experience of Facebook or Instagram ads is the ‘boost’ or ‘promote’ button, then buckle in… Because I’m going to blow your mind with these potential uses of social media ads that will skyrocket your business growth. Targeting web visitors Yeah, you heard me right… You can add something called a pixel to

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3 Ways to make the most of your content
Blogging

3 ways to make the most of your content

To stop you from going content crazy, I wanted to go through 3 ways you can repurpose your content. That way you get the most out of every piece of content, as well as maximise your time (because we all know running a business commands a lot of attention!) The first golden rule of content

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How to be confident in your content
Blogging

How to be confident in your content

Showing up on social media is something that many entrepreneurs just can’t face. If that’s you, that’s ok! Because I’m here to help make sure that you work towards being able to show up regularly and consistently on social media. Confidence is something that I’ve always struggled with from a young age. Always the quiet

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3 things to avoid on social media
Instagram

3 things to avoid on social media

It can be hard to know how to best invest your time on social media for your business. There are so many different elements to consider… Hashtags, posting frequencies, engagement and it can all seem a little bit, well overwhelming! But buckle up because I’m going to throw a few bad habits under the spotlight

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ABOUT ME
Content creation courses for entrepreneurs and small businesses scotland
Hi, I'm Pamela...

I get a kick out of enabling start-ups and business owners, like you, realise their full potential online through the art of content creation.

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