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Adobe Vs Canva for content creation

Adobe Vs Canva for content creation

When it comes to creating content there are numerous apps, web software and computer programmes that can all help you, but there’s always that questions of which is best. Well in this post I’m in particular going to talk about Adobe creative suite Vs Canva. Adobe creative suite I’m an Adobe chick through and through.

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The importance of getting to know your ideal customer
Business

The importance of getting to know your ideal customer

One thing that will trip you up time and time again when it comes to producing content is knowing you ideal customer. You might think it is a little bit ‘out there’ but if you skip this step, you’ll always struggle to create content that converts, because you don’t know who you’re creating it for.

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What content should I do for my business?
Blogging

What content should I do for my business?

This has to be one of the most common questions I get asked. “Just what content should I be doing?” It’s a constant headache as more and more social media platforms are added, as well as content outlets, such as video and podcasting… It’s only natural to feel like you need to be everywhere and

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How I edit my Instagram Images
Content Planning

How I edit my Instagram images

Now that we’re all parted from our professional photographers, more than ever we need to rely on our trusted mobile phones, or cameras if you have one. So, with that in mind I wanted to run you through my go to apps for editing photos on my phone for social media. Now I’m an Adobe

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How to create content that sells on auto pilot
Business

How to create content that sells on auto pilot

As a sole business owner, it can feel like you have to do it all. But what if I told you you could automate some of your sales process… Your ears would prick up, right! Through clever content planning, you can have your content out there doing a lot of the sales work for you. 

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5 ways to stay productive in your business when working from home
Business

5 ways to stay productive in your business when working from home

Staying productive in your business is difficult at the best of times, but let’s throw in a global pandemic, a national lockdown and home schooling into the mix and well it’s tempting to think “what’s the (insert expletive of your choice) point?” But, to help you try to get to grips with your ‘new normal’,

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What should my business post on social media during a global pandemic?
Business

What should my business post on social media during a global pandemic?

I have been inundated with questions about what the correct protocol is for posting on social media during the current situation, so I thought I’d jot it down in a blog post for you. Can my business still post on social media during Covid-19? Yes… Depending on your business, you may still be operational. Maybe

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3 Benefits of Facebook Ads
Business

3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them. I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number

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The must have Facebook custom audiences
Business

The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram. Abandoned baskets Retargeting people who went to your checkout page or added something to their basket

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ABOUT ME
Content creation courses for entrepreneurs and small businesses scotland
Hi, I'm Pamela...

I get a kick out of enabling start-ups and business owners, like you, realise their full potential online through the art of content creation.

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