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How to create a value ladder in your business
Business

How to create a value ladder of offerings in your business

When it comes to scaling your business, the first thing you need to address is your current offerings. Are you maximising your full potential by using a value ladder offer suite? Now I’m not going to ‘jargon’ you here. Let’s just get clear on exactly what a value ladder is: A value ladder is a

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10 creative lead generation ideas
Content Planning

10 creative lead generation ideas

For business owners, knowing how to generate leads consistently (and passively) can feel like the ultimate challenge.  Especially if you’re in a competitive market and it seems like everyone is offering lead magnets promising the world in exchange for that all important email address. So how can you stand out and have your ideal audience

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How to create content for every stage of the buying cycle
Content Planning

How to create content for every stage of the buying cycle

Content marketing is something that bamboozles many business owners & entrepreneurs. But once you understand the buying cycle, you will feel like you’ve put glasses on for the first time and you’ll be saying ‘ah ha’ when you finally realise just how powerful your content can be for you (and doing a lot of the

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Instagram Reels Vs Stories – What are the differences
Instagram

Instagram Reels Vs Stories – What are the differences

Although Instagram Reels have been with us for some time now, it’s only now that business owners are starting to think about how this could benefit them and is it something they want to add into their content marketing plan. Not only that, sometimes it can be a confusing decision between Stories & Reels. So

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3 Photo poses for the introvert entrepreneur
Business

3 Photo poses for the introvert entrepreneur

I’m going to show you 3 photo poses for the introvert entrepreneur that you can use in your brand photography to show up on social media with ease (and no sleaze!) Because who said being a business owner meant that we all wanted to be ‘out there’ like Gary Vee or Marie Forleo? What if

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How setting goals in my business helped me pivot
Business

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

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ABOUT ME
Content creation courses for entrepreneurs and small businesses scotland
Hi, I'm Pamela...

I get a kick out of enabling start-ups and business owners, like you, realise their full potential online through the art of content creation.

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