5 Powerful benefits of blogging for your service-based business

A business blog is one of my favourite forms of content marketing. It’s easy, it’s cost effective but best of all it’s actually a little swiss army knife of content marketing.

If it’s not something you’ve yet tried for your service based business, then listen up as I tell you the 5 powerful benefits of blogging for your business.

1. It builds trust

Now you’ll have heard all about the importance of building the know, like and trust factor to ensure that your audience has confidence in you and your company’s abilities.

Not only does blogging allow you to show up regularly as an expert in your niche, but share a great cross network of posts allowing them to build a deep bond and connection with you.

2. It’s a multi tasker

Now the reason I say blogging is the swiss army knife of content marketing is because it’s a multitasker.

Done right, your posts can bring traffic to your website through the search engines. Helping you reach a new audience.

It also warms up your audience for you on auto pilot, because as your audience moves through the buying process they’ll need reassurance and answers to various different questions to help them come to the decision to buy from you.

Devise a great content strategy that ensures your blog posts cover all the bases and your blog posts are doing this for you whilst you sleep… Thank you blog posts!

3. They can grow your email list

5 Powerful benefits of blogging for your service based business - 1

If you’re looking to grow your email list, a blog post is a great place to give a potential subscriber a taste of what they can expect from you if they sign up.

Write blog posts sharing tips and tutorials and you’ve just given someone a great reason to join your list and get the inside scoop on a more regular basis.

4. They’re there for the foreseeable

Blog posts are a great long term content marketing strategy. You’re constantly building up a network of entry points to your website and business.

A growing number of doors, allowing more and more people into your website, to find out about your company and services.

5. It adds value

Everyone loves something for nothing… Blogging allows you to give on auto pilot for years to come.

Compare it to an Instagram live for a minute. All the research, the preparation that goes into it. Then it’s gone in 24hrs, never to be seen again (don’t get me wrong, they have their place!) But you put that same time and effort into a blog post and it’s there adding value forever more.

PLUS weave in a call to action in there and it’s taking the guess work out of who’s interested.

So what do you say? Are you reaching for the notepad?

If you’re new to blogging for your business and you don’t know where to start, then check out my ‘Blogging for Business course to make sure that your blog posts are supercharged when they out and packing the best possible punch now and for years to come!

5 Powerful benefits of blogging for your service-based business | Content Clarity | A business blog is one of my favourite forms of content marketing. It’s easy, it’s cost effective but best of all it’s actually a little swiss army knife of content marketing.
5-Powerful-Benefits-of-Blogging-For-Your-Service-Based-Business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to build trust with your ideal client

5 ways to build trust with your ideal client

So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to

Read More »
3 content mistakes and how to avoid them

3 of the most common content mistakes and how to avoid them

If you’re reading this, chances are you’re struggling with your content. Perhaps not getting the results from it that you’d hoped. I always say it takes just as long to create a piece of content, whether it’s good of bad… So it might as well be good, right?! In this blog post I’m going to

Read More »
How to create intentional content

How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with. What

Read More »
5 ways to increase your social media visibility

5 ways to increase your social media visibility

Growing your visibility online is a big goal for many business owners. You already know what you offer is amazing. You’ve spent so much time perfecting it over the years and it’s your baby…So WHY aren’t people buying it?!!! Most likely because, they don’t know you exist. You might think the hard part was creating

Read More »
5 Systems to help you scale your business

5 Systems to help you scale your business

Being a bustling online entrepreneur can be amazing. With all these wonderful systems to help you scale your business… To onboard clients… Make you more productive… Heck even make building a website a drag and drop simplicity. But with us now doing everything, because systems have made them so accessible, what systems are really helping

Read More »
Why ‘ready made’ content is killing your business.

Why ‘ready made’ content is killing your business

Ok, it’s not often I take such a strong stand on something, so get the popcorn at the ready for this one. There is an influx of ‘ready to go’ business tools everywhere you look. Whether it’s social media captions, blog posts, Canva templates and I’m going to give you a bit of a danger

Read More »