When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all
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Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new
When it comes to devising a content strategy, many business owners set a goal of becoming the expert in their niche. Being seen as the expert not only elevates your business brand, making your potential clients say ‘yes’ to buying from you quicker. But it also opens up the doors to some amazing opportunities to
We all know the importance of carrying out competitor analysis so you can identify the gaps to fill and give yourself the edge. But you have to have a mindset of steel to not let that imposter syndrome creep into your head and start telling you all sorts of nonsense. But I’ve got you covered…
Pricing your products and services is always a scary hot spot for most business owners. It’s only natural that you think you should price your offerings the same as your competitors, but there’s a few things you need to take into consideration and one GREAT BIG factor that most of the experts neglect to tell
So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to
Hi, I'm Pamela...
I get a kick out of enabling start-ups and business owners, like you, realise their full potential online through the art of content creation.