Essential video kit for entrepreneurs

So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

Don’t worry… In this blog I’ll cover off the essentials so that you can set up an at home video studio on a budget (or in office, if you don’t work from home!)

What camera do you really need?

As a savvy business owner, the best (and free) camera to start with is always going to be your phone. Mobile phone video these days is pretty amazing and only getting better each year. So I highly recommend starting there… Simply lean it on stacked up books, furniture (or treat yourself to a budget tripod) and you’re good to go!

Just make sure you bump up the settings on your phone to the highest setting. You want to record in 1080p as a minimum.

Set a professional background

Regardless of the tone of your videos, uber corporate, or fun and funky… You’re going to want to find a spot you can film in.

Now this can be a dedicated area, or if you’re going to need to rearrange the furniture, make it as simple (but effective) as possible.

Bookcases make a great video backdrop, as shelving allows you to showcase relevant things to your company and really show of your personality. Or just find a plain wall and start to add tall plants and a console table with a picture.

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

But if you’re really struggling to find a great background, then you may want to get a really simple backdrop kit from Amazon and you can buy individual backdrop to clip on in a muted colour, or corporate colour, that you can pop up when required.

Camera lighting on a budget

Lighting can really make or break a video… Always use free light (AKA daylight) where possible AND keep the light behind the camera if you can (or balance the other side with a desk lamp if you need to).

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

You can pick up ring lights (small and full size) from as little as $20 on Amazon and it’s a great fuss free lighting buy for beginners, because you don’t have to worry about the placement. You simply shoot through the hole.

How to get the best sound

There’s nothing worse than echoey, shouty or faint audio on a video and it’s such a cheap fix!

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

You can pick up unbranded lapel mics from Amazon for around $14… Plug it directly into your phone (or you’ll need a converter if you’re working with a newer iPhone).

Get that steady shot with a tripod

If you’re ready to move up from the free furniture or stack of book options, then you can grab a budget tripod from Amazon for $20 or what about a small desk Gorilla pod tripod , which you can wrap around almost anything (trees, curtain poles… whatever you like)

So there you go, a budget video studio set up so that you can start reaping the rewards from video marketing straight away!

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 Productivity hacks for online business owners

5 Productivity hacks for online business owners

So, I’m going to share 5 of my favourite productivity hacks for keeping focused. Set intervals for checking email So stick with me, as if you’re a notification genie, then you might be thinking “but what if I miss that really important thing?” According to Gloria Mark (digital distraction specialist at University of California) it

Read More »
3 Things that are stopping you from scaling your business

3 Things that are stopping you from scaling your business

When you start, run and scale a business… You need to do so many things. You need systems, resources, energy, determination, passion and time (lots of time!) However, it is so easy to get caught up and end up acquiring way more systems, processes, offerings and resources than you really need to scale your business.

Read More »
3 Steps to stress free outsourcing in your business

3 Steps to stress free outsourcing in your business

It’s only natural when you’re growing a business, that you will reach a time when you just don’t have the time to do all those little thing you did at the start. Things like book keeping, diary management, scheduling, setting up email sequences… BUT, much as the thought of someone coming to your aid is

Read More »
3 ways to make the most out of your small online audience

3 ways to make the most out of your small online audience

Growing your audience seems to be a big focus for many online business owners. But whilst you’re waiting for those seeds to grow, what can you be doing now to see results… leads… and sales in your business. Well, don’t worry… Because this is my area of expertise! Growing an audience size isn’t a quick

Read More »
5 Ways to use Instagram Reels in your business

5 Ways to use Instagram Reels in your business

So, if you’re new to short form video… You may have seen the recent Instagram announcement about Reels importance and be wondering just how you can use it to your advantage in your business. Many people think short form video, like Reels and TikTok is just for dance routines… Wrong! There’s so much you can

Read More »
5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »