Essential video kit for entrepreneurs

So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

Don’t worry… In this blog I’ll cover off the essentials so that you can set up an at home video studio on a budget (or in office, if you don’t work from home!)

What camera do you really need?

As a savvy business owner, the best (and free) camera to start with is always going to be your phone. Mobile phone video these days is pretty amazing and only getting better each year. So I highly recommend starting there… Simply lean it on stacked up books, furniture (or treat yourself to a budget tripod) and you’re good to go!

Just make sure you bump up the settings on your phone to the highest setting. You want to record in 1080p as a minimum.

Set a professional background

Regardless of the tone of your videos, uber corporate, or fun and funky… You’re going to want to find a spot you can film in.

Now this can be a dedicated area, or if you’re going to need to rearrange the furniture, make it as simple (but effective) as possible.

Bookcases make a great video backdrop, as shelving allows you to showcase relevant things to your company and really show of your personality. Or just find a plain wall and start to add tall plants and a console table with a picture.

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

But if you’re really struggling to find a great background, then you may want to get a really simple backdrop kit from Amazon and you can buy individual backdrop to clip on in a muted colour, or corporate colour, that you can pop up when required.

Camera lighting on a budget

Lighting can really make or break a video… Always use free light (AKA daylight) where possible AND keep the light behind the camera if you can (or balance the other side with a desk lamp if you need to).

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

You can pick up ring lights (small and full size) from as little as $20 on Amazon and it’s a great fuss free lighting buy for beginners, because you don’t have to worry about the placement. You simply shoot through the hole.

How to get the best sound

There’s nothing worse than echoey, shouty or faint audio on a video and it’s such a cheap fix!

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.

You can pick up unbranded lapel mics from Amazon for around $14… Plug it directly into your phone (or you’ll need a converter if you’re working with a newer iPhone).

Get that steady shot with a tripod

If you’re ready to move up from the free furniture or stack of book options, then you can grab a budget tripod from Amazon for $20 or what about a small desk Gorilla pod tripod , which you can wrap around almost anything (trees, curtain poles… whatever you like)

So there you go, a budget video studio set up so that you can start reaping the rewards from video marketing straight away!

Essential video kit for entrepreneurs | Content Clarity | So you want to create quality video content for social media, your website or maybe even create a business YouTube channel… BUT you don’t know where to start. Or maybe you just don’t know what video equipment you really need now and what can wait.
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How to create a value ladder in your business

How to create a value ladder of offerings in your business

When it comes to scaling your business, the first thing you need to address is your current offerings. Are you maximising your full potential by using a value ladder offer suite? Now I’m not going to ‘jargon’ you here. Let’s just get clear on exactly what a value ladder is: A value ladder is a

Read More »
10 creative lead generation ideas

10 creative lead generation ideas

For business owners, knowing how to generate leads consistently (and passively) can feel like the ultimate challenge.  Especially if you’re in a competitive market and it seems like everyone is offering lead magnets promising the world in exchange for that all important email address. So how can you stand out and have your ideal audience

Read More »
How to create content for every stage of the buying cycle

How to create content for every stage of the buying cycle

Content marketing is something that bamboozles many business owners & entrepreneurs. But once you understand the buying cycle, you will feel like you’ve put glasses on for the first time and you’ll be saying ‘ah ha’ when you finally realise just how powerful your content can be for you (and doing a lot of the

Read More »
Instagram Reels Vs Stories – What are the differences

Instagram Reels Vs Stories – What are the differences

Although Instagram Reels have been with us for some time now, it’s only now that business owners are starting to think about how this could benefit them and is it something they want to add into their content marketing plan. Not only that, sometimes it can be a confusing decision between Stories & Reels. So

Read More »
3 Photo poses for the introvert entrepreneur

3 Photo poses for the introvert entrepreneur

I’m going to show you 3 photo poses for the introvert entrepreneur that you can use in your brand photography to show up on social media with ease (and no sleaze!) Because who said being a business owner meant that we all wanted to be ‘out there’ like Gary Vee or Marie Forleo? What if

Read More »
How setting goals in my business helped me pivot

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

Read More »