How people find your business online

It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?

Now whether your website is a simple 1 page website, or the full shebang… If people are vetting you before they buy, they need to be able to assess your credibility and buy into your trust factor… Your website is your shop window of the 21st century after all.

Well don’t worry because I’m going to give you 3 ways you can make sure your business is found online.

1. Regularly update your website

Google (and let’s not forget the other search engines) absolutely love it when you keep your website content refreshed. Now most business owners think this means you have to regularly tweak home pages, about pages etc. But the most obvious (and best) way to do this is to have a blog section on your website where you regularly add new content to your website.

The added benefit of doing this is you are not only stroking the search engines, but your increasing your likelihood of being discovered on Google. As every blog post is a solution to a problem your potential customer is actually searching for… 2 birds, 1 stone!

If you’re new to the whole concept of planning & writing blogs for your business, then you can check out my self-paced course ‘Blogging for Business’ to make sure your blog content is useful & helping you get found online.

2. Feature on other websites

Huh? Yep, by featuring on other industry relevant websites (and having them link back to your website) builds up a bigger picture to the search engines about what your business does and who it’s for. Because the little Google spiders follow those links back and forth and can attribute something called domain authority (DA) to your site from the one you’ve featured on.

The added benefit of this is that you also get exposure to that websites audience… So, choose wisely. Pitch ideas to website that aren’t just relevant (and have a good DA) but those whose customer base is your target audience. Win, win!

3. Make sure your website is mobile responsive

The search engines put quite a bit of authority behind websites that are mobile enabled and meet their mobile site requirements. And with 53% of worldwide web traffic coming from mobile users, it’s something you simply can’t ignore anymore.

Most WordPress & Squarespace (and other web builders) have this built in as standard. But it’s always worth checking the experience on your own device to make sure navigation is as it should be. You can also sign up to Google Search Console, which will keep you updated about your sites performance.

So, there you have it… 3 ways you can make sure you improve the chances of your business getting found online and start benefiting from a steady stream of targeted web traffic.

How people find your business online | Content Clarity | It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How to create a value ladder in your business

How to create a value ladder of offerings in your business

When it comes to scaling your business, the first thing you need to address is your current offerings. Are you maximising your full potential by using a value ladder offer suite? Now I’m not going to ‘jargon’ you here. Let’s just get clear on exactly what a value ladder is: A value ladder is a

Read More »
10 creative lead generation ideas

10 creative lead generation ideas

For business owners, knowing how to generate leads consistently (and passively) can feel like the ultimate challenge.  Especially if you’re in a competitive market and it seems like everyone is offering lead magnets promising the world in exchange for that all important email address. So how can you stand out and have your ideal audience

Read More »
How to create content for every stage of the buying cycle

How to create content for every stage of the buying cycle

Content marketing is something that bamboozles many business owners & entrepreneurs. But once you understand the buying cycle, you will feel like you’ve put glasses on for the first time and you’ll be saying ‘ah ha’ when you finally realise just how powerful your content can be for you (and doing a lot of the

Read More »
Instagram Reels Vs Stories – What are the differences

Instagram Reels Vs Stories – What are the differences

Although Instagram Reels have been with us for some time now, it’s only now that business owners are starting to think about how this could benefit them and is it something they want to add into their content marketing plan. Not only that, sometimes it can be a confusing decision between Stories & Reels. So

Read More »
3 Photo poses for the introvert entrepreneur

3 Photo poses for the introvert entrepreneur

I’m going to show you 3 photo poses for the introvert entrepreneur that you can use in your brand photography to show up on social media with ease (and no sleaze!) Because who said being a business owner meant that we all wanted to be ‘out there’ like Gary Vee or Marie Forleo? What if

Read More »
How setting goals in my business helped me pivot

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

Read More »