It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?
Now whether your website is a simple 1 page website, or the full shebang… If people are vetting you before they buy, they need to be able to assess your credibility and buy into your trust factor… Your website is your shop window of the 21st century after all.
Well don’t worry because I’m going to give you 3 ways you can make sure your business is found online.
1. Regularly update your website
Google (and let’s not forget the other search engines) absolutely love it when you keep your website content refreshed. Now most business owners think this means you have to regularly tweak home pages, about pages etc. But the most obvious (and best) way to do this is to have a blog section on your website where you regularly add new content to your website.
The added benefit of doing this is you are not only stroking the search engines, but your increasing your likelihood of being discovered on Google. As every blog post is a solution to a problem your potential customer is actually searching for… 2 birds, 1 stone!
If you’re new to the whole concept of planning & writing blogs for your business, then you can check out my self-paced course ‘Blogging for Business’ to make sure your blog content is useful & helping you get found online.
2. Feature on other websites
Huh? Yep, by featuring on other industry relevant websites (and having them link back to your website) builds up a bigger picture to the search engines about what your business does and who it’s for. Because the little Google spiders follow those links back and forth and can attribute something called domain authority (DA) to your site from the one you’ve featured on.
The added benefit of this is that you also get exposure to that websites audience… So, choose wisely. Pitch ideas to website that aren’t just relevant (and have a good DA) but those whose customer base is your target audience. Win, win!
3. Make sure your website is mobile responsive
The search engines put quite a bit of authority behind websites that are mobile enabled and meet their mobile site requirements. And with 53% of worldwide web traffic coming from mobile users, it’s something you simply can’t ignore anymore.
Most WordPress & Squarespace (and other web builders) have this built in as standard. But it’s always worth checking the experience on your own device to make sure navigation is as it should be. You can also sign up to Google Search Console, which will keep you updated about your sites performance.
So, there you have it… 3 ways you can make sure you improve the chances of your business getting found online and start benefiting from a steady stream of targeted web traffic.