How people find your business online

It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?

Now whether your website is a simple 1 page website, or the full shebang… If people are vetting you before they buy, they need to be able to assess your credibility and buy into your trust factor… Your website is your shop window of the 21st century after all.

Well don’t worry because I’m going to give you 3 ways you can make sure your business is found online.

1. Regularly update your website

Google (and let’s not forget the other search engines) absolutely love it when you keep your website content refreshed. Now most business owners think this means you have to regularly tweak home pages, about pages etc. But the most obvious (and best) way to do this is to have a blog section on your website where you regularly add new content to your website.

The added benefit of doing this is you are not only stroking the search engines, but your increasing your likelihood of being discovered on Google. As every blog post is a solution to a problem your potential customer is actually searching for… 2 birds, 1 stone!

If you’re new to the whole concept of planning & writing blogs for your business, then you can check out my self-paced course ‘Blogging for Business’ to make sure your blog content is useful & helping you get found online.

2. Feature on other websites

Huh? Yep, by featuring on other industry relevant websites (and having them link back to your website) builds up a bigger picture to the search engines about what your business does and who it’s for. Because the little Google spiders follow those links back and forth and can attribute something called domain authority (DA) to your site from the one you’ve featured on.

The added benefit of this is that you also get exposure to that websites audience… So, choose wisely. Pitch ideas to website that aren’t just relevant (and have a good DA) but those whose customer base is your target audience. Win, win!

3. Make sure your website is mobile responsive

The search engines put quite a bit of authority behind websites that are mobile enabled and meet their mobile site requirements. And with 53% of worldwide web traffic coming from mobile users, it’s something you simply can’t ignore anymore.

Most WordPress & Squarespace (and other web builders) have this built in as standard. But it’s always worth checking the experience on your own device to make sure navigation is as it should be. You can also sign up to Google Search Console, which will keep you updated about your sites performance.

So, there you have it… 3 ways you can make sure you improve the chances of your business getting found online and start benefiting from a steady stream of targeted web traffic.

How people find your business online | Content Clarity | It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

3 tips to creating great course ideas

3 Tips for coming up with a great course idea

Coming up with a great course idea for your business, can seem a little daunting. But just like anything. It just takes a little practice. Trust me… You’ll be coming up with 100 course ideas in no time! So, how exactly do you come up with a great course idea, that your audience will actually

Read More »
How to create Sustainable content

How to create Sustainable content

In a world where there’s a new social media platform every 2 minutes (hello Clubhouse!) how on earth can you keep up?! Well be creating a sustainable content plan. You’ll not only feel a lot more calm & clear about what you post and when. But you’ll also be maximising what you do post… So

Read More »
3 Things that every piece of content should answer

3 Things that every piece of content should answer

When it comes to content creation, there’s nothing worse than sitting with a blank page and mind, wondering what on earth you’re going to write, record or shoot. It takes just as long to create a bad piece of content than it does a good piece, so you might as well create a good piece

Read More »
5 ways to build trust with your ideal client

5 ways to build trust with your ideal client

So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to

Read More »
3 content mistakes and how to avoid them

3 of the most common content mistakes and how to avoid them

If you’re reading this, chances are you’re struggling with your content. Perhaps not getting the results from it that you’d hoped. I always say it takes just as long to create a piece of content, whether it’s good of bad… So it might as well be good, right?! In this blog post I’m going to

Read More »
How to create intentional content

How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with. What

Read More »