How people find your business online

It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?

Now whether your website is a simple 1 page website, or the full shebang… If people are vetting you before they buy, they need to be able to assess your credibility and buy into your trust factor… Your website is your shop window of the 21st century after all.

Well don’t worry because I’m going to give you 3 ways you can make sure your business is found online.

1. Regularly update your website

Google (and let’s not forget the other search engines) absolutely love it when you keep your website content refreshed. Now most business owners think this means you have to regularly tweak home pages, about pages etc. But the most obvious (and best) way to do this is to have a blog section on your website where you regularly add new content to your website.

The added benefit of doing this is you are not only stroking the search engines, but your increasing your likelihood of being discovered on Google. As every blog post is a solution to a problem your potential customer is actually searching for… 2 birds, 1 stone!

If you’re new to the whole concept of planning & writing blogs for your business, then you can check out my self-paced course ‘Blogging for Business’ to make sure your blog content is useful & helping you get found online.

2. Feature on other websites

Huh? Yep, by featuring on other industry relevant websites (and having them link back to your website) builds up a bigger picture to the search engines about what your business does and who it’s for. Because the little Google spiders follow those links back and forth and can attribute something called domain authority (DA) to your site from the one you’ve featured on.

The added benefit of this is that you also get exposure to that websites audience… So, choose wisely. Pitch ideas to website that aren’t just relevant (and have a good DA) but those whose customer base is your target audience. Win, win!

3. Make sure your website is mobile responsive

The search engines put quite a bit of authority behind websites that are mobile enabled and meet their mobile site requirements. And with 53% of worldwide web traffic coming from mobile users, it’s something you simply can’t ignore anymore.

Most WordPress & Squarespace (and other web builders) have this built in as standard. But it’s always worth checking the experience on your own device to make sure navigation is as it should be. You can also sign up to Google Search Console, which will keep you updated about your sites performance.

So, there you have it… 3 ways you can make sure you improve the chances of your business getting found online and start benefiting from a steady stream of targeted web traffic.

How people find your business online | Content Clarity | It goes without saying that in this day and age, people will expect your to have a website. But just how can you make sure that people can find your business online?
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »