How to align your content to your goals

Content marketing isn’t just a buzz word… Nope. Done correctly and you can scale and soar your business. But the ones mistake most businesses make is they just dive right in and start posting on social media, blogging or TikToking with no real aim. Then 3 months later wonder if the efforts got any sales.

It’s super important that you start at the beginning when it comes to content marketing in order to see results and here’s how you can align your content to your goals:

Set some goals

Yep… You can’t align your content to goals if you don’t set yourself some goals first. But Don’t just pluck out the obvious “drive traffic”, or “sell more”. Get real specific about it and make those goals SMART.

I’m talking goals like “increase traffic to our website by 20% in 30 days” Because that’s where you can start to ask yourself the question “how can my content support this?”

Understand your metrics

You need to know where and how to measure your goals. Otherwise how do you know if your content is doing what you hoped it should? It might sound obvious, but so many businesses get metric blinkered and don’t know where to find the useful information.  

Cover the bases

You need to remember your audience is made up of people at different stages of the buying cycle and so the content you plan out will need to aid people at each of those stages to get the best conversion. So people at the early stages may need more contact, or detailed information. Make sure whatever the content, to allow for this. i.e see how I linked back to the buying cycle blog post. Because there will be people who are reading this who haven’t covered that yet.

So just keep that in mind and build a well rounded plan.

If you want to find out how you can improve your content, then check out The Content Academy, a membership to help you become a content master.

How to align your content with your goals

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »