How to align your content to your goals

Content marketing isn’t just a buzz word… Nope. Done correctly and you can scale and soar your business. But the ones mistake most businesses make is they just dive right in and start posting on social media, blogging or TikToking with no real aim. Then 3 months later wonder if the efforts got any sales.

It’s super important that you start at the beginning when it comes to content marketing in order to see results and here’s how you can align your content to your goals:

Set some goals

Yep… You can’t align your content to goals if you don’t set yourself some goals first. But Don’t just pluck out the obvious “drive traffic”, or “sell more”. Get real specific about it and make those goals SMART.

I’m talking goals like “increase traffic to our website by 20% in 30 days” Because that’s where you can start to ask yourself the question “how can my content support this?”

Understand your metrics

You need to know where and how to measure your goals. Otherwise how do you know if your content is doing what you hoped it should? It might sound obvious, but so many businesses get metric blinkered and don’t know where to find the useful information.  

Cover the bases

You need to remember your audience is made up of people at different stages of the buying cycle and so the content you plan out will need to aid people at each of those stages to get the best conversion. So people at the early stages may need more contact, or detailed information. Make sure whatever the content, to allow for this. i.e see how I linked back to the buying cycle blog post. Because there will be people who are reading this who haven’t covered that yet.

So just keep that in mind and build a well rounded plan.

If you want to find out how you can improve your content, then check out The Content Academy, a membership to help you become a content master.

How to align your content with your goals

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

3 Sleezy Instagram Sales Tactics to Avoid

3 Sleezy Instagram Sales Tactics to Avoid

With Instagram use on the rise, it’s obvious to see why you’re considering it for your business. But when it comes to selling on social media, there’s 3 Sleezy Instagram sales tactics to avoid, but don’t worry… Because I’ll keep you right! 1. Sliding cold into the DMs It’s the cardinal sin! I’m sure if

Read More »
3 ways blogging adds value to your business

3 ways Blogging adds value to your business

Starting a business blog is a very wise decision for any business type, size or niche. It’s becoming more and more important to not only develop and grow an online presence thesedays, but also to be able to communicate and engage with your potential customers… And how bestto do that than by crafting blog posts

Read More »
Instagram Reel Dimensions

What are Instagram Reels Dimensions

If like me, you’re obsessed with Reels, you might well be wondering about the Instagram Reels dimensions? I know I did… But I’ve worked it out (so you don’t have to!) But first up, let’s talk a little bit about Instagram Reels and why they are so marvelous for your business. 1. What are Instagram

Read More »
3 ways to provide valuable content to your online audience

3 ways to provide valuable content to your online audience

You’ve got a growing online audience, but you’re struggling to know how to provide valuable content & what to say to them to keep them interested and coming back for more on your social media channels, blogs, podcasts and YouTube videos. So, let me tell you 3 ways you can engage your online audience and

Read More »
Why not having a content strategy is killing your business

Why not having a content strategy is killing your business

Getting your content strategy right for your business can sometimes feel a little bit like a wacky races, but it really doesn’t have to. Getting your strategy right is one of those things that once you get clarity on it, it’s a little like plug and play. Don’t skip the first step So many business

Read More »
3 ways to grow your email list

3 ways to grow your email list

Are you looking to grow your email list? Email lists are a valuable asset in the marketing world… Why? Because you own it! No algorithm change is going to pop up and instantly wipe out your reach overnight. So If you haven’t already set up an email list for customers, or potential customers, then go,

Read More »