When it comes to scaling your business, the first thing you need to address is your current offerings. Are you maximising your full potential by using a value ladder offer suite? Now I’m not going to ‘jargon’ you here. Let’s just get clear on exactly what a value ladder is:

A value ladder is a way of structuring your offers in line with the journey that your customer takes, from initial ‘toe dip’ to committing to your highest ticket offering. This enables you to maximise your income potential from every customer who enters the journey and allows your customer to buy confidently from you.

I’m sure you’ll have already heard about how important it is to build the ‘know, like & trust’ factor with people and a well-executed value ladder offer suite can actually help with that. Because you can start right from a free lead magnet and use micro commitments from there. This way your offerings are working alongside your content strategy to ‘warm people’ up on auto. So that you always have a constant stream of leads and sales in your business.

Why would you have a value ladder?

Having a value ladder in your business allows you to take your foot of the gas. You no longer have to be walking the journey with each and every one of your customers 1:1. They can walk it alone, with the support of your content, offers and kick ass automation systems (sounds great right?!) Yes, that means you can be waking up to sales notifications because you were in the right place at the right time.

So many people offer lead magnets as a way to get people on their email list… But stop at that point. They maybe have a loose welcome sequence (at best) and they aim to keep those people in a holding pattern until they’re ready to ‘open the cart’ on a course, membership etc.

But imagine if you had a series of offerings that you could be drip offering to those newbies… Say a $10 dollar offering at first, then a $40 offering… You get the point! Increase the value you provide in your offering alongside the price. So that when you finally announce your high ticket $xxx or $xxxx offering, they have already been exposed to your personality, your knowledge and that conversion happens far more easily (without those sleazy sales tactics I know you hate!)

How can you implement a value ladder in your business?

Having a value ladder in your business allows you to take your foot of the gas. You no longer have to be walking the journey with each and every one of your customers 1:1. They can walk it alone, with the support of your content, offers and kick ass automation systems (sounds great right?!) Yes, that means you can be waking up to sales notifications because you were in the right place at the right time.

So many people offer lead magnets as a way to get people on their email list… But stop at that point. They maybe have a loose welcome sequence (at best) and they aim to keep those people in a holding pattern until they’re ready to ‘open the cart’ on a course, membership etc.

But imagine if you had a series of offerings that you could be drip offering to those newbies… Say a $10 dollar offering at first, then a $40 offering… You get the point! Increase the value you provide in your offering alongside the price. So that when you finally announce your high ticket $xxx or $xxxx offering, they have already been exposed to your personality, your knowledge and that conversion happens far more easily (without those sleazy sales tactics I know you hate!)

How can you implement a value ladder in your business?

Ladder step 1 is your entry point to your value ladder and should be free. Give value… Make sure you understand your ideal clients problems well and give them a quick win.

This can be an e-book, a how to video, free lesson or module from your digital product (course or membership).

By giving them a quick win, they’ll be hugely grateful. You’ve taken that first step to helping them solve their big problem.

Ladder step 2 is your next step. This is a low price point and should progress naturally from your free offering. Keep it under $50, but think about the price your audience would naturally & easily commit to as their first paid step.

Keep it passive at this stage… You don’t want to be offering anything that requires your time (heck no!.. not yet). This can be a paid masterclass, swipe files, templates. Or if you gave a free lesson or module from a mini course in step 1, now is the time to offer the remainder.

Ladder step 3 again is the natural progression from the previous step, but at a higher price point. Again the aim is provide value and solve a problem. You can start to offer ‘power hour’ sessions at this point, but you can keep this passive then even better… Maybe a higher value course, group programme.

Ladder step 4 This is your end goal… This is usually your highest value offering, so this could well be a 1:1 service, high ticket course or group programme (it really depends on your offer suite).

At this point on the customer journey, you’ll have already proven your experience, your customer will have had quick wins and trust your ability. So people who get this far will have very little objection as to whether they would like to work with you.

All these steps can be automated through email software providers like Convertkit or Flodesk through a series of emails. You can of course use software such as Clickfunnels to manage your route also. Meaning you can sit back and let this happen and just be waiting eagerly at the last step to welcome those people into your highest ticket offering.

You can have a shorter or longer value ladder… Don’t feel like you have to iron clad this. Get in tune to what works for you. Sometimes adding or removing a step can make the winning difference.

If you’d like some help creating a value ladder in your business, book a discovery call for my 1:1 ‘Simplify & Scale’, where we can talk about how your business can scale with ease through offerings and simple automation systems.