You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with.
What is intentional content?
Intentional content is essentially creating what your audience want… Which is great because it means you can ditch all those ‘fluffy posts’ that are doing nothing for you (AKA international sock day posts… Do you sell socks? No, didn’t think so!). THESE are the posts that you feel pressured to create.
Start tuning in to what your audience wants
So, might be saying ‘great’, but how do I do that?! LISTEN… Tune in big time to what your audiences problems are. Use polls on Stories… Survey them… Check out Answer the Public.
If you’ve already been creating content for a while, then you’ll already have statistics at your finger tips that you can dive into and see what your audience are really responding to.
Whether it’s blogs, YouTube videos, podcasts, social media posts… roll up your sleeves and get to know your stats!
When you know what people want and you are sitting down creating content that essentially has been asked for… You’re no longer second guessing and boy does that bring back the spark!
Know the point
Ok, so this one is a rather major thing… All your content you create should have a purpose. Think of it like a giant road map… Why are you writing that blog post, recording that podcast… where do you want that person to go next? Your content should aid people through the buying cycle, so always keep that in mind when you’re planning.
If you struggle with this one, check out my Content Planning for Business course, which walks you through step by step how you can plan intentional content.
This will ensure you’re not only creating content that people want, but that also serves you and your businesses purpose.
Call to actions are important
Once you know your ‘point’ you’ll know where you want them to go next… Call to actions are extremely important. Don’t forget those links.
And don’t be shy about it either, make sure that if you’re showing a desired result, people know exactly what step they need to take to get that (might be to sign up to a free checklist, watch a tutorial video) Make sure you include that!
There you have it! Everything you need to know about becoming an intentional content creator, stepping off the hamster wheel and creating valuable content that will support your audience, you and your business.