How to create intentional content

You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with.

What is intentional content?

Intentional content is essentially creating what your audience want… Which is great because it means you can ditch all those ‘fluffy posts’ that are doing nothing for you (AKA international sock day posts… Do you sell socks? No, didn’t think so!). THESE are the posts that you feel pressured to create.

Start tuning in to what your audience wants

So, might be saying ‘great’, but how do I do that?! LISTEN… Tune in big time to what your audiences problems are. Use polls on Stories… Survey them… Check out Answer the Public.

If you’ve already been creating content for a while, then you’ll already have statistics at your finger tips that you can dive into and see what your audience are really responding to.

Whether it’s blogs, YouTube videos, podcasts, social media posts… roll up your sleeves and get to know your stats!

When you know what people want and you are sitting down creating content that essentially has been asked for… You’re no longer second guessing and boy does that bring back the spark!

Know the point

Ok, so this one is a rather major thing… All your content you create should have a purpose. Think of it like a giant road map… Why are you writing that blog post, recording that podcast… where do you want that person to go next? Your content should aid people through the buying cycle, so always keep that in mind when you’re planning.

If you struggle with this one, check out my Content Planning for Business course, which walks you through step by step how you can plan intentional content.

This will ensure you’re not only creating content that people want, but that also serves you and your businesses purpose.

Call to actions are important

Once you know your ‘point’ you’ll know where you want them to go next… Call to actions are extremely important. Don’t forget those links.

And don’t be shy about it either, make sure that if you’re showing a desired result, people know exactly what step they need to take to get that (might be to sign up to a free checklist, watch a tutorial video) Make sure you include that!

There you have it! Everything you need to know about becoming an intentional content creator, stepping off the hamster wheel and creating valuable content that will support your audience, you and your business.

How to create intentional content | Content Clarity | You’re reading this because you’ve already hit burnout from the constant content churn. But content creation fatigue doesn’t have to be in your life. It’s time to step off that hamster wheel. Take it from me, there’s a much better way to creating content for your business. One that you’ll fall in love with.
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 Productivity hacks for online business owners

5 Productivity hacks for online business owners

So, I’m going to share 5 of my favourite productivity hacks for keeping focused. Set intervals for checking email So stick with me, as if you’re a notification genie, then you might be thinking “but what if I miss that really important thing?” According to Gloria Mark (digital distraction specialist at University of California) it

Read More »
3 Things that are stopping you from scaling your business

3 Things that are stopping you from scaling your business

When you start, run and scale a business… You need to do so many things. You need systems, resources, energy, determination, passion and time (lots of time!) However, it is so easy to get caught up and end up acquiring way more systems, processes, offerings and resources than you really need to scale your business.

Read More »
3 Steps to stress free outsourcing in your business

3 Steps to stress free outsourcing in your business

It’s only natural when you’re growing a business, that you will reach a time when you just don’t have the time to do all those little thing you did at the start. Things like book keeping, diary management, scheduling, setting up email sequences… BUT, much as the thought of someone coming to your aid is

Read More »
3 ways to make the most out of your small online audience

3 ways to make the most out of your small online audience

Growing your audience seems to be a big focus for many online business owners. But whilst you’re waiting for those seeds to grow, what can you be doing now to see results… leads… and sales in your business. Well, don’t worry… Because this is my area of expertise! Growing an audience size isn’t a quick

Read More »
5 Ways to use Instagram Reels in your business

5 Ways to use Instagram Reels in your business

So, if you’re new to short form video… You may have seen the recent Instagram announcement about Reels importance and be wondering just how you can use it to your advantage in your business. Many people think short form video, like Reels and TikTok is just for dance routines… Wrong! There’s so much you can

Read More »
5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »