Instagram Reels Vs Stories – What are the differences

Although Instagram Reels have been with us for some time now, it’s only now that business owners are starting to think about how this could benefit them and is it something they want to add into their content marketing plan. Not only that, sometimes it can be a confusing decision between Stories & Reels. So with that in mind… What are the differences between Instagram Reels & Stories?

First up, you’ll find both of these in the same section of Instagram, so both are easy to access… Alongside Live also.

Stories last 24hrs

The main difference is the longevity of Reels Vs Stories…Instagram Stories only last 24 hours (unless saved to a highlight). So they are very much there to serve as a behind the scenes ‘story telling’ tool.

Reels on the other hand stay present on your dedicated Reel feed indefinitely. So that message can always be viewed and right now Reels are still being shown on the explore page for a number of days.

Execution

Most of the tools are similar, in that there is music options, gifs, texts on both… So you might be thinking I could just post that as a Story. But it’s the execution and essence of Reels that’s different.

Stories, although 15 seconds in length, have inherently being used to story tell… So you can be there for 4-5 Stories listening or reading about something.

Reels on the other hand are largely used to convey a message in a quick & concise manner (and in a creative way). Making businesses think more creatively and when it comes to being quick in execution… I find there isn’t time to think about much else beyond executing the message. Which I quite like. It almost leads you in a more natural direction and lets you ‘just be you’.

If you’re looking for the dimensions for Reels cover images, you can find that here.

Discoverability

When it comes to Reels, they are currently being featured on the explore page, Stories aren’t! So it’s a really strong way to get people to discover your account in the first place. Excellent for topping up that buying cycle in your business!

Stories, although can be discovered via hashtags, it’s less likely. This format is more for those who are already following you… So great for nurturing people in your buying cycle.

Shareability

Stories can be difficult to share. Sometimes you need to screen record something if you really want to share it… Which let’s face it, people just won’t do.

Reels though… Super easy to share! Which again aids discoverability on the platform and keeps that buying cycle topped up!

So which one is your favourite execution? I love both, but really enjoying Reels. You can find me on @contentclarity on Instagram.

Instagram Reels Vs Stories – What are the differences | Content Clarity | Although Instagram Reels have been with us for some time now, it’s only now that business owners are starting to think about how this could benefit them and is it something they want to add into their content marketing plan. Not only that, sometimes it can be a confusing decision between Stories & Reels. So with that in mind… What are the differences between Instagram Reels & Stories?
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »