What is Pinterest?
Pinterest is a great platform and offers up so much potential, but the first thing I would say to anyone is that it’s not really a social media platform ‘as such’, more of a visual search engine. Once you think about it like that, you might find your decision making a little be easier.
As a visual search engine it can drive a great deal of traffic to your website as a result. It’s great for inspiration, research and planning. So if you think about people who might be looking for logo design ideas, or making a bedroom moodboard… Wouldn’t it be great if they stumbled upon a pin that linked back to your website. Think of it like Google Images, but better!
Should I use Pinterest for my business?
As one of the Worlds most popular ‘search engine’ Pinterest has a really good engagement rate with it’s pinners, with a recent survey finding that 93% of users use it to plan purchases and 40% of those have an average household income of $100K.
Another plus point for Pinterest is that people can easily get right back to the source, which is why the engagement and conversion rates are so strong. They’ve worked really hard over the years to weed out pins with no links… Just imagine having a link back to each and everyone of your products on Pinterest!
But is it right for your business? Here is the top 7 Pinterest categories 2019:
- Health & Wellness
- DIY & Home
- Women’s Style
- Food & Drink
- Motivational Quotes
Now if your business is in any of these categories, I would advise you seriously consider giving Pinterest a go. But if it isn’t, don’t worry, you’re still not out of the running just yet!