Is Pinterest Right For My Business?
With so many social media options out there, you might be thinking “is Pinterest right for me?” and you won’t be alone in wondering that. This is a question I get asked all the time by clients… Hence this post! So let’s dive in and see if I can help you make more sense of it.
What is Pinterest?
Pinterest is a great platform and offers up so much potential, but the first thing I would say to anyone is that it’s not really a social media platform ‘as such’, more of a visual search engine. Once you think about it like that, you might find your decision making a little be easier.
As a visual search engine it can drive a great deal of traffic to your website as a result. It’s great for inspiration, research and planning. So if you think about people who might be looking for logo design ideas, or making a bedroom moodboard… Wouldn’t it be great if they stumbled upon a pin that linked back to your website. Think of it like Google Images, but better!
Should I use Pinterest for my business?
As one of the Worlds most popular ‘search engine’ Pinterest has a really good engagement rate with it’s pinners, with a recent survey finding that 93% of users use it to plan purchases and 40% of those have an average household income of $100K.
Another plus point for Pinterest is that people can easily get right back to the source, which is why the engagement and conversion rates are so strong. They’ve worked really hard over the years to weed out pins with no links… Just imagine having a link back to each and everyone of your products on Pinterest!
But is it right for your business? Here is the top 7 Pinterest categories 2019:
- Travel
- Health & Wellness
- DIY & Home
- Women’s Style
- Beauty
- Food & Drink
- Motivational Quotes
Now if your business is in any of these categories, I would advise you seriously consider giving Pinterest a go. But if it isn’t, don’t worry, you’re still not out of the running just yet!
How Pinterest can help you hit your business goals
Something I always start with in my Content Planning for Business course is your content goals. You really can’t make a decision unless you know what you’re trying to achieve. There simply aren’t enough hours in the day to do everything, so you need to make conscious decisions about where you want to spend your time. Any platform requires a degree of dedication and Pinterest is no different. Don’t think that you can show up and start pinning all of your products. You won’t do yourself any favours with the algorithm there. That would be like turning up to a dinner party and just talking about yourself all night. Instead you need to be dedicated and pin a variety of pins from your own website, repins of pins already on Pinterest and even add fresh pins from other external websites. Get that formula in the right balance and you can expose your pins (and links to your products) to a whole new audience, one that has one of the highest conversions rates on social media… Cha ching! So there you can see how it plays a part in helping you reach your target area goals, web traffic goals, SEO goals, and yes, even sales goals!
