5 Ways to Master Consistent Content Creation

One of the most common complaints I get from clients is not being able master consistent content creation for their social media or blogs. It just takes a busy day or week and you quickly fall into ‘panic post’ mode and just throw up anything just to keep up a presence. But that is actually really damaging to your accounts over time and so I would always advise to ditch the panic posting habit.  

Content planning and creation doesn’t have to be something you dread each day. With these 5 easy to implement tips, you can take the pressure of posting on social media or your blog. 

Use a content calendar

There’s no special scientific rule when it comes to kicking the panic posting habit, you’re better to spend a few days, even a week off social media or your blog and use that time to put a content calendar in place. I always recommend that you get 1 month ahead on your social channels and/or blog. Then it’s just a case of sitting down once or twice a month to plan the next month… Completely manageable. 

5 Ways to make your mobile videos look professional (1)

Create a regular series for consistent content creation

One way to lessen the content creation load is to come up with a regular, quick & easy, series. Such as Tip Tuesday, or Testimonial Thursday… Those are fairly generic but use your imagination. i.e say you’re a hairdresser, you could demonstrate an easy updo every Wednesday for example. If you’re reading this and you are a hairdresser, you might already be thinking, you could use all 3 of those examples… In which case, that’s great! You now have a great foundation already for next month’s content! 

Repurpose content

Yes, I really did say that! I’m not saying post the same Instagram caption every day, however, take this blog post as an example. I have 5 tips in here, each of which could be its own social media post. I could also do an entire YouTube video about series content even. More on how to get the most out of repurposing your content here.

Seasonal content is certainly something you can repurpose each year. If you have made seasonal YouTube videos or written seasonal blog posts, those certainly can be the backbone to your social media calendar for that month, taking the pressure off you again. 

Batching content

If you’re not already batching your content, you’ll be wondering why you didn’t do it sooner!  

With your calendar in place you know all the images you need, or all the captions you need to write, or the sit down videos you need to shoot. Write, snap or film them in one sitting.  

This is more much more productive, not to mention, once you’re in the zone, you’ll find you get through them a lot quicker. Especially if you’re filming and you have equipment to set up. 

Create content that’s quick

Look at the type of content you’re creating… Is it a blog, video, photo led? Are there any apps you can use to make it quicker? Mobile phones and tablets are making content creation easier every day. Before you may have needed to fire up your computer and sit in front of Photoshop for an hour, now there’s likely to be an app for that. So, if you can streamline the process, do it! 

Now you’re all set to master consistent content creation. Make sure you let me know how you get on! 

5-Ways-To-Master-Consistent-Content-Creation

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How to find time to work on your business (not just in it!)

How to find time to work on your business (not just in it!)

It’s a common occurrence for every business owner. You get so busy in the ‘trenches’ that being able to step back and work ‘on’ the business can feel impossible… You just can’t find the time to tackle that to do list for you. Whether you’re juggling family, kids, clients… Even downtime. How do you find

Read More »
5 ways to increase visibility online

5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm?

Read More »
5 website must haves for more sales in business

5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it

Read More »
3 Content Strategy Must Haves for 2021

Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are

Read More »
5 Social Media Tips for Introverted Business Owners

5 Social Media Tips for Introverted Business Owners

Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm. Show up, without showing up. So, if you’re just dipping your toe, you might want to ease

Read More »
3 Types of content you need to have in 2021

3 Types of content you need to have in 2021

Content marketing strategy has come a long way since the internet first started. Just having a presence on a website was ‘enough’ to sustain your business. But fast forward to 2020 and it’s a whole new ball game. But that doesn’t mean it has to be difficult or stressful… Heck no! I’m going to tell

Read More »