5 Ways to Master Consistent Content Creation

One of the most common complaints I get from clients is not being able to create consistent content for their social media or blogs. It just takes a busy day or week and you quickly fall into ‘panic post’ mode and just throw up anything just to keep up a presence. But that is actually really damaging to your accounts over time and so I would always advise to ditch the panic posting habit 

Content planning and creation doesn’t have to be something you dread each day. With these 5 easy to implement tips, you can take the pressure of posting on social media or your blog. 

Use a content calendar

There’s no special scientific rule when it comes to kicking the panic posting habit, you’re better to spend a few days, even a week off social media or your blog and use that time to put a content calendar in place. I always recommend that you get 1 month ahead on your social channels and/or blog. Then it’s just a case of sitting down once or twice a month to plan the next month… Completely manageable. 

5 Ways to make your mobile videos look professional (1)

Create a regular series

One way to lessen the content creation load is to come up with a regular, quick & easy, series. Such as Tip Tuesday, or Testimonial Thursday… Those are fairly generic but use your imagination. i.e say you’re a hairdresser, you could demonstrate an easy updo every Wednesday for example. If you’re reading this and you are a hairdresser, you might already be thinking, you could use all 3 of those examples… In which case, that’s great! You now have a great foundation already for next month’s content! 

Repurpose content

Yes, I really did say that! I’m not saying post the same Instagram caption every dayhowever, take this blog post as an example. I have 5 tips in here, each of which could be its own social media post. I could also do an entire YouTube video about series content even. 

Seasonal content is certainly something you can repurpose each year. If you have made seasonal YouTube videos or written seasonal blog posts, those certainly can be the backbone to your social media calendar for that month, taking the pressure off you again. 

Batching content

If you’re not already batching your content, you’ll be wondering why you didn’t do it sooner!  

With your calendar in place you know all the images you need, or all the captions you need to write, or the sit down videos you need to shoot. Write, snap or film them in one sitting.  

This is more much more productive, not to mention, once you’re in the zone, you’ll find you get through them a lot quicker. Especially if you’re filming and you have equipment to set up. 

Create content that’s quick

Look at the type of content you’re creating… Is it a blog, video, photo led? Are there any apps you can use to make it quicker? Mobile phones and tablets are making content creation easier every day. Before you may have needed to fire up your computer and sit in front of Photoshop for an hour, now there’s likely to be an app for that. So, if you can streamline the process, do it! 

Now you’re all set to master consistent content creation. Make sure you let me know how you get on! 

Share on facebook
Share on pinterest
Share on linkedin
Share on twitter
Share on whatsapp

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to stay productive in your business when working from home

5 ways to stay productive in your business when working from home

Staying productive in your business is difficult at the best of times, but let’s throw in a global pandemic, a national lockdown and home schooling into the mix and well it’s tempting to think “what’s the (insert expletive of your choice) point?” But, to help you try to get to grips with your ‘new normal’,

Read More »
3 Benefits of Facebook Ads

3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them. I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number

Read More »
The must have Facebook custom audiences

The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram. Abandoned baskets Retargeting people who went to your checkout page or added something to their basket

Read More »
3 Reasons Why your Facebook ad didn’t work

3 reasons why your Facebook ad didn’t work

Have you ever run a Facebook ad campaign and asked yourself ‘why isn’t my Facebook ad converting?’ Facebook ads can be the most powerful growth tool for your business. Allowing insane targeting abilities. But, it can leave you screaming at the screen… In this post I’ll cover off some of the most common reasons why

Read More »
3 great ways to use Facebook or Instagram ads

3 great ways to use Facebook or Instagram ads

If you’re only experience of Facebook or Instagram ads is the ‘boost’ or ‘promote’ button, then buckle in… Because I’m going to blow your mind with these potential uses of social media ads that will skyrocket your business growth. Targeting web visitors Yeah, you heard me right… You can add something called a pixel to

Read More »