Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are my 3 content strategy must haves for 2021…

1. Facebook Ads

Facebook & Instagram ads are super powerful and have made a rise in popularity over the years (especially 2020!). This may well have seen the cost to advertise increase marginally. But you can still play with a small budget, making it super accessible for even the most modest budget.

Much like content though, I do urge you to be intentional about using any ad spend. It shouldn’t just be a constant billboard effect. The beauty with online is the targeting ability of just who gets to see your ads. And because of that, you can be really particular using Facebook ads audiences, to control what you want to say and to who and even when.

So, if you’ve yet to do it… Go and get something called the Facebook pixel on your website now (it’ll take you 10-15mins max) This allows Facebook to build audiences of those who are most likely to buy from you (those who have looked at your products or services). The sooner you add it, the sooner you’ll be in a position to switch on some pretty powerful ads to target those people.

You can learn all about Facebook ads inside The Content Academy.

2. Get organised & repurpose more

Ok, so this is 2 bird with ones stone! Chances are you’ve been in business for some time and as such have put out a fair amount of content. Whether that’ social media, blogs, videos, podcasts or newsletters. Whatever the format, that’s a heck of an amount of quality content that you already took the time to craft and create… Don’t let it get just 1 outing.

Start repurposing at least 60% of your content. There’s only so much new content opportunities out there and it’s ok to feel like you’ve said everything. But here’s the thing… You can say it more than once. There’s a few different ways you can repurpose your content so that you don’t feel like a broken record.

But you may be thinking, “oh but my content is spread all over the Internet… how do I find it?!”. Make the New Year’s commitment to start to catalogue your content on Trello. Tag using category labels, so that you can easily lay your hands on “all content about video marketing” or “all blogs about Instagram”… In literally 2 clicks of a mouse. Making repurposing past content a total breeze!

Find out how to get to grips with content planning, including using Trello, in my course ‘Content Planning for Business

3. Get to grips with video

As I said, 2020 saw the explosion of TikTok and the Introduction of Reels on Instagram (even Stories on Mr serious suit LinkedIn). So, if you have got your head in the sand over video, there’s really no better time to roll up your sleeves and dive in. There’s so many different video executions, from lives to long form YouTube/IGTV. When it comes down to the format, you can be on screen, offscreen just talking… Whatever suits your comfort level.

It’s never been easier to get involved… So make sure you have video on your 2021 planner.

There you have it, my 3 must haves for your content plans in 2021. How many of these are you adding?

Must have content strategies in 2021 | Content Clarity | With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are my 3 content strategy must haves for 2021…
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How to find time to work on your business (not just in it!)

How to find time to work on your business (not just in it!)

It’s a common occurrence for every business owner. You get so busy in the ‘trenches’ that being able to step back and work ‘on’ the business can feel impossible… You just can’t find the time to tackle that to do list for you. Whether you’re juggling family, kids, clients… Even downtime. How do you find

Read More »
5 ways to increase visibility online

5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm?

Read More »
5 website must haves for more sales in business

5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it

Read More »
3 Content Strategy Must Haves for 2021

Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are

Read More »
5 Social Media Tips for Introverted Business Owners

5 Social Media Tips for Introverted Business Owners

Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm. Show up, without showing up. So, if you’re just dipping your toe, you might want to ease

Read More »
3 Types of content you need to have in 2021

3 Types of content you need to have in 2021

Content marketing strategy has come a long way since the internet first started. Just having a presence on a website was ‘enough’ to sustain your business. But fast forward to 2020 and it’s a whole new ball game. But that doesn’t mean it has to be difficult or stressful… Heck no! I’m going to tell

Read More »