Should you start a podcast?

So everyone who is anyone is running to start a podcast… But is it too late to make an impression… Have you missed the band wagon? In this post I’m going to cover off the Pros & Cons of starting a podcast.

Pros of podcasting

Let’s start with the good points… What does podcasting have going for it? Well it’s a powerful piece of content to use. It allows you to harness storytelling, which in this day holds massive potential when it comes to nurturing your audience. But there’s more to it than that:

It’s easy to digest – People can consume a podcast, when driving to work, out for a run or cleaning the house. It doesn’t require your mandatory focus. It’s the kind of content that can be consumed alongside other tasks.

It’s easy to create – No make up required people! But beyond that it’s a low entry method of content when it comes to equipment too. All you really need is a recording device (a phone would do) and get you show hosted.

It’s less competitive – Yes, there’s still potential to get discovered here because with 2 million blog posts written every day, there’s only 700,000 active podcasts… There’s good odds that you will stand out.

It’s great for brand building – When people listen to your voice you form a deeper connection that text and image alone. So, it’s reaching places social media or blogs just can’t.

Cons of podcasting

So weighing in the downsides of podcasting and I’m guessing if you’ve got this far you’re probably wondering whether you should do a podcast, or do a blog of YouTube channel instead. Well here’s some things you should know about podcasting:

It’s lack of discoverability – As it stands, Google isn’t taking audio into consideration as a ranking factor in search results. So when it comes to you showing up as a direct result of someone looking for a solution to their problem… Your show isn’t going to rank great Vs a blog or a video.

Not easy to skim – It might be easy to digest, but if people are looking to solve a problem… They want a quick answer. You can skim a blog post… You can skim a video to get to the bit you want. Not so easy to skim a podcast. Someone really needs to be consuming it start to finish and well, people are busy.

Topic specific – Not everything translates well to stand alone audio. You really need to think about what your business does and your goals and ask yourself will your time be better spent on another content type.

So, what do you think… Are you team podcast or not?

Should you start a podcast

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

How setting goals in my business helped me pivot

How setting goals in my business helped me pivot

Setting goals in business is one of those loose things that as business owners, we tend to skip over. It’s up there with business plans and cashflow projections. But if there’s one thing I’ve learned in business, it’s that there’s some things which you just can’t gloss over and setting goals is one of them.

Read More »
How to find time to work on your business (not just in it!)

How to find time to work on your business (not just in it!)

It’s a common occurrence for every business owner. You get so busy in the ‘trenches’ that being able to step back and work ‘on’ the business can feel impossible… You just can’t find the time to tackle that to do list for you. Whether you’re juggling family, kids, clients… Even downtime. How do you find

Read More »
5 ways to increase visibility online

5 ways to increase visibility online

As a savvy business owner, you’re always looking for ways to boost your visibility online, but even more so at this time of year. But there’s some key fundamentals to remember when it comes to raising your profile online and the main one of those is how to boost your visibility online without the overwhelm?

Read More »
5 website must haves for more sales in business

5 website must haves for more sales in business

Your website is more powerful than you know. It’s more than just a space and presence, it’s your sales team, your cashier, your marketing department, your PR team all pulling together to make sure that what you offer is getting discovered on Google, that it’s clear, captivating and most importantly selling for you. When it

Read More »
3 Content Strategy Must Haves for 2021

Must have content strategies in 2021

With the New Year just around the corner, you may be reflecting on what content strategies your should be taking with you into 2021. We’ve seen the rise of TikTok, the introduction of Instagram Reels & LinkedIn has even added Stories to its platform. So, with all these shiny new things to consider… What are

Read More »
5 Social Media Tips for Introverted Business Owners

5 Social Media Tips for Introverted Business Owners

Being an Introvert and a business owner in today’s world can seem a little (a lot) daunting. But as an Introvert myself, let me tell you how you can maintain a social media presence online without the overwhelm. Show up, without showing up. So, if you’re just dipping your toe, you might want to ease

Read More »