Should you start a podcast?

So everyone who is anyone is running to start a podcast… But is it too late to make an impression… Have you missed the band wagon? In this post I’m going to cover off the Pros & Cons of starting a podcast.

Pros of podcasting

Let’s start with the good points… What does podcasting have going for it? Well it’s a powerful piece of content to use. It allows you to harness storytelling, which in this day holds massive potential when it comes to nurturing your audience. But there’s more to it than that:

It’s easy to digest – People can consume a podcast, when driving to work, out for a run or cleaning the house. It doesn’t require your mandatory focus. It’s the kind of content that can be consumed alongside other tasks.

It’s easy to create – No make up required people! But beyond that it’s a low entry method of content when it comes to equipment too. All you really need is a recording device (a phone would do) and get you show hosted.

It’s less competitive – Yes, there’s still potential to get discovered here because with 2 million blog posts written every day, there’s only 700,000 active podcasts… There’s good odds that you will stand out.

It’s great for brand building – When people listen to your voice you form a deeper connection that text and image alone. So, it’s reaching places social media or blogs just can’t.

Cons of podcasting

So weighing in the downsides of podcasting and I’m guessing if you’ve got this far you’re probably wondering whether you should do a podcast, or do a blog of YouTube channel instead. Well here’s some things you should know about podcasting:

It’s lack of discoverability – As it stands, Google isn’t taking audio into consideration as a ranking factor in search results. So when it comes to you showing up as a direct result of someone looking for a solution to their problem… Your show isn’t going to rank great Vs a blog or a video.

Not easy to skim – It might be easy to digest, but if people are looking to solve a problem… They want a quick answer. You can skim a blog post… You can skim a video to get to the bit you want. Not so easy to skim a podcast. Someone really needs to be consuming it start to finish and well, people are busy.

Topic specific – Not everything translates well to stand alone audio. You really need to think about what your business does and your goals and ask yourself will your time be better spent on another content type.

So, what do you think… Are you team podcast or not?

Should you start a podcast

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

3 Sleezy Instagram Sales Tactics to Avoid

3 Sleezy Instagram Sales Tactics to Avoid

With Instagram use on the rise, it’s obvious to see why you’re considering it for your business. But when it comes to selling on social media, there’s 3 Sleezy Instagram sales tactics to avoid, but don’t worry… Because I’ll keep you right! 1. Sliding cold into the DMs It’s the cardinal sin! I’m sure if

Read More »
3 ways blogging adds value to your business

3 ways Blogging adds value to your business

Starting a business blog is a very wise decision for any business type, size or niche. It’s becoming more and more important to not only develop and grow an online presence thesedays, but also to be able to communicate and engage with your potential customers… And how bestto do that than by crafting blog posts

Read More »
Instagram Reel Dimensions

What are Instagram Reels Dimensions

If like me, you’re obsessed with Reels, you might well be wondering about the Instagram Reels dimensions? I know I did… But I’ve worked it out (so you don’t have to!) But first up, let’s talk a little bit about Instagram Reels and why they are so marvelous for your business. 1. What are Instagram

Read More »
3 ways to provide valuable content to your online audience

3 ways to provide valuable content to your online audience

You’ve got a growing online audience, but you’re struggling to know how to provide valuable content & what to say to them to keep them interested and coming back for more on your social media channels, blogs, podcasts and YouTube videos. So, let me tell you 3 ways you can engage your online audience and

Read More »
Why not having a content strategy is killing your business

Why not having a content strategy is killing your business

Getting your content strategy right for your business can sometimes feel a little bit like a wacky races, but it really doesn’t have to. Getting your strategy right is one of those things that once you get clarity on it, it’s a little like plug and play. Don’t skip the first step So many business

Read More »
3 ways to grow your email list

3 ways to grow your email list

Are you looking to grow your email list? Email lists are a valuable asset in the marketing world… Why? Because you own it! No algorithm change is going to pop up and instantly wipe out your reach overnight. So If you haven’t already set up an email list for customers, or potential customers, then go,

Read More »