SEO, search engine optimization, doesn’t have to be overly confusing or mysterious. I mean so sure there’s a lot of terminology to get to grips with… From meta descriptions, Alt text and don’t even get me started on the plugins you can use to help you.
Sure there’s a lot to think about but if you’re serious about showing up in the search engines, such as Google, then you’ll need to understand the basics so you can start to climb up the rankings.
Optimise your on-page SEO
When it comes to any page on your website, blog posts included, you’re going to want to pepper those keywords throughout it… but where do you put them? Just as well you asked:
Title – Use your keywords in the title, the beginning if you can.
URL – Make sure you get the keyword in the URL (don’t make it too long though!)
Meta Description: Don’t just use the auto fill, write a meta description that best promotes this blog post or page (this is what people see on Google, so make it click worthy!) AND get those keywords in!
Body Text: More on this further on but you’ll want to get those keywords in here also.
Image alt tags: Make sure you use these to describe what the image is (it makes your website more accessible to visually impaired) But it’s another place to put keywords.
Keywords in your blog post copy
As I said before you’re going to want to makes sure you get those keywords in here and pepper them through. Places like the first paragraph. Any heading you may use throughout your post or page.
Don’t just use 1 keyword though. A little bit like Instagram hashtags, you’ll want to use niche, location, topical keywords throughout also.
So, I could use “marketing for new businesses 2021” or “how to start blogging for business”
Make your page or blogs easy to read
Break up blog posts and pages with headers, bullet points… Remember how people consume content. They skim it, so make it easy to absorb.
Also keep in mind people will be reading (usually most visitors) on mobile phones or tablets, so smaller screens. So keep paragraphs short and sweet.
Google loves websites that are mobile friendly and you’ll be positioned better in search ranking as a result.
Hopefully that wasn’t too ‘NASA’, the aim here it to always simplify things so you can easily implement things into your business and start to drive web traffic and sales!
Want to learn more about blogging for your business, then check out my FREE blogging checklist.