Just why is content marketing for small business so important?..  Well unless you’ve been living in a cave for decades, you’ll know that more and more people are turning to the internet to do their research before they buy a product or service. And with so much competition out there, it can be really difficult to be seen organically. In order to catch someone attention, you need to make sure you are producing content that is not only fit to solve their problems and issues (the reason they’re searching for a solution in the first place) but that your content can be found through something called SEO (search engine optimisation).

Just what is content marketing?

Content marketing is defined as being “a type of marketing that involves the creation and sharing of online material (such as videos, blogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Why is content marketing so important for small businesses?

When you’re a small business, you need to be able to turn you hand to most things, from accounting to marketing to making your own tea even! But the reason why content marketing becomes so important for small business is because it’s the single most effective (and traceable) piece of marketing that can be done and better yet, it doesn’t have to cost you the earth, just your time.

You also have a big advantage over larger companies, because you are probably all over most of you business. You know it inside out, compared to say a Operations Manger of a multi-corporate, where they take a more overall view. You know exactly what makes your business tick… And all that knowledge you have makes for very exciting and enticing content!

I want you to think of a small business you saw recently on social media, one who was absolutely ‘killing it’. Look at their content… The stories they’ve told, the success and the struggles they’ve shared. People love to get behind small businesses and grow with you. They’ll start to become your own little marketing army, spreading the word for you… BUT, in order to do that though you need to be out there sharing your experiences in the first place and in a way they find enticing.

Why great content marketing = Sales

You see, done right, content marketing can be your biggest (and most passive) sales tool. It’s out there giving ‘the pitch’, whilst you are asleep. It’s out there ready for someone to search for that particular problem to deliver your solution. Even if there were 27 hours in a day, you couldn’t do that.

Think of it as an extension of you… You can’t clone yourself, but you can structure your content for success and have a little army of you all over the internet… So what are you waiting for?! Make that first step today and get on the right track to creating great content that sells.

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