The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram.

Abandoned baskets

Retargeting people who went to your checkout page or added something to their basket and didn’t check out is one of the hottest custom audiences you can create on Facebook Ads Manager. Without a doubt they are the most likely to convert to sales when served the right ads.

At this stage, consider testimonial led ads, or even a discount code to get them over the line.

Buyer lookalike

Another favourite of mine and one which I’ve seen perform just as well as abandoned baskets is buyer lookalike.

You’ve got to put your trust in the Facebook gods a little for this one, but again when served the right ad, this audience is like a supercharged action taking bunch.

This audience is great for your low cost, onboarding type offerings that will get them buying into you and your business.

Content engagers

This one is great to target your super fans. People who have commented on a specific post on Facebook or Instagram.

So, let’s say you ran a competition post, where the enter method was to comment on a post.

You can then target these people after the competition closed with a 20% off code for the service you were giving away. They may not have won, but they were certainly interested in winning your service. Or again deliver your entry level service (ebook, masterclass) to get them into your buying cycle.

Video watchers

Another favourite of mine if people who have watched a certain length of a video you’ve used in a previous ad.

Let’s face it, if someone only watches say 3 seconds… Chances are they’re not that interested. But, if they’ve watched 75% or more, then you know they must be pretty serious.

Make sure you exclude people who bought recently, to avoid serving ads to someone who took action and bought from the video ad.

Customer file

If you have permission (check your GDPR or country specific requirements on this one) you can upload email addresses from you newsletter list.

Think about it… You have an email sequence currently going out promoting your new service. You can support it with serving these people with the same message on Facebook or Instagram. Nice belt & braces approach and helping you get around those pesky open rates.

For this one, think about serving them with testimonial types ads, to help get them over the line.

If you want to create a kick ass Facebook ads campaign and grow your lead, email lists and sales, then check out Amplify with Ads, my Facebook Ads programme where you will learn and create your own successful ads funnel.

The must have Facebook custom audiences

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »