The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram.

Abandoned baskets

Retargeting people who went to your checkout page or added something to their basket and didn’t check out is one of the hottest custom audiences you can create on Facebook Ads Manager. Without a doubt they are the most likely to convert to sales when served the right ads.

At this stage, consider testimonial led ads, or even a discount code to get them over the line.

Buyer lookalike

Another favourite of mine and one which I’ve seen perform just as well as abandoned baskets is buyer lookalike.

You’ve got to put your trust in the Facebook gods a little for this one, but again when served the right ad, this audience is like a supercharged action taking bunch.

This audience is great for your low cost, onboarding type offerings that will get them buying into you and your business.

Content engagers

This one is great to target your super fans. People who have commented on a specific post on Facebook or Instagram.

So, let’s say you ran a competition post, where the enter method was to comment on a post.

You can then target these people after the competition closed with a 20% off code for the service you were giving away. They may not have won, but they were certainly interested in winning your service. Or again deliver your entry level service (ebook, masterclass) to get them into your buying cycle.

Video watchers

Another favourite of mine if people who have watched a certain length of a video you’ve used in a previous ad.

Let’s face it, if someone only watches say 3 seconds… Chances are they’re not that interested. But, if they’ve watched 75% or more, then you know they must be pretty serious.

Make sure you exclude people who bought recently, to avoid serving ads to someone who took action and bought from the video ad.

Customer file

If you have permission (check your GDPR or country specific requirements on this one) you can upload email addresses from you newsletter list.

Think about it… You have an email sequence currently going out promoting your new service. You can support it with serving these people with the same message on Facebook or Instagram. Nice belt & braces approach and helping you get around those pesky open rates.

For this one, think about serving them with testimonial types ads, to help get them over the line.

If you want to create a kick ass Facebook ads campaign and grow your lead, email lists and sales, then check out Amplify with Ads, my Facebook Ads programme where you will learn and create your own successful ads funnel.

The must have Facebook custom audiences
Share on facebook
Share
Share on pinterest
Pinterest
Share on linkedin
Share
Share on twitter
Twitter
Share on whatsapp
WhatsApp
Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to stay productive in your business when working from home

5 ways to stay productive in your business when working from home

Staying productive in your business is difficult at the best of times, but let’s throw in a global pandemic, a national lockdown and home schooling into the mix and well it’s tempting to think “what’s the (insert expletive of your choice) point?” But, to help you try to get to grips with your ‘new normal’,

Read More »
3 Benefits of Facebook Ads

3 benefits of using Facebook ads

You don’t need me to tell you the power of Facebook & Instagram ads. The 1.5 billion search results tell you that everyone knows just how amazing they are and wants to get onboard with them. I’ve been doing Facebook & Instagram ads since they started, not just for me, but for a large number

Read More »
The must have Facebook custom audiences

The must have Facebook custom audiences

Scratch the surface on Facebook Ads Manager and there are a whole host of targeting possibilities to supercharge your performance. I wanted to share with you my must have custom audiences for kick ass results on Facebook & Instagram. Abandoned baskets Retargeting people who went to your checkout page or added something to their basket

Read More »
3 Reasons Why your Facebook ad didn’t work

3 reasons why your Facebook ad didn’t work

Have you ever run a Facebook ad campaign and asked yourself ‘why isn’t my Facebook ad converting?’ Facebook ads can be the most powerful growth tool for your business. Allowing insane targeting abilities. But, it can leave you screaming at the screen… In this post I’ll cover off some of the most common reasons why

Read More »
3 great ways to use Facebook or Instagram ads

3 great ways to use Facebook or Instagram ads

If you’re only experience of Facebook or Instagram ads is the ‘boost’ or ‘promote’ button, then buckle in… Because I’m going to blow your mind with these potential uses of social media ads that will skyrocket your business growth. Targeting web visitors Yeah, you heard me right… You can add something called a pixel to

Read More »