Why not having a content strategy is killing your business

Getting your content strategy right for your business can sometimes feel a little bit like a wacky races, but it really doesn’t have to. Getting your strategy right is one of those things that once you get clarity on it, it’s a little like plug and play.

Don’t skip the first step

So many business owners gloss over the key fundamental steps when it comes to planning strategy and that is… goals!

HUGE MISTAKE!

Goals are really fundamental step number 1 when it comes to producing effective content for your business.

Without knowing what you are trying to achieve (and I mean both the pedestal dreams and the next month ones) of course you’re going to be all over the place!

A good content strategy is like a personal shopper. It knows exactly where you need to be, what you need to create and who you need to be targeting. And that doesn’t come from some kind of Harry Potter wizardry… It comes from taking the time to get clear on paper and then piecing that puzzle together.

So if you’re not sure you’re in the right place and being seen by the right people. Slow it down a bit and take the time to get laser focused on what you want. That exercise alone will help steer you in the right direction.

Don’t get sucked in to throwing spaghetti at the wall

Another thing that will have you railroaded like a banana skin is the pressure to put out content daily… Stop!

Posting daily isn’t the holy grail and focusing purely on that achievement is really going to cloud your goal focus.

You need to first be seeing a return on your content efforts. And I’ll tell you now, posting purposeful content less often, overpowers daily filler posts hands down!

What do you want people to do?

The final ‘trip up’ is not adding a call to action to your content. Always think, what was the purpose of this post, podcast, video, newsletter and where is the logical next step for the person reading/watching/listening to it. Because if you want them to be taking action, such as visit a web page, DM you, share etc then make sure that is super clear.

What is a call to action?

Well prime example is for me to say, if you want to learn more about how to master the art of content for your business, check out The Content Academy. My membership for busy business owners to teach them how to scale their business effortlessly online and start profiting from their content efforts.

Do you see what I did there!

Why not having a content strategy is killing your business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

5 ways to kill the overwhelm in your business

5 ways to kill the overwhelm in your business

Running a business isn’t easy, but if you’re like me… you wouldn’t change it for the world!  There are times when the day to day running of the business can be overwhelming and before you know it, you feel stuck fast in a place where catching up feels unlikely. But, I’m here to get you

Read More »
4 mistakes to avoid when creating an online course

4 Mistakes to avoid when creating a course

Rewind to 2018 and when I first launched Content Clarity. As I already knew I was entering the coaching space, I knew courses were an essential part of my offer suite. So I launched with 3 courses. Now, I did pretty well considering I had an audience of zero. I made $500 (respectable!) But over

Read More »
3 Systems to simplify your social media content creation

3 Systems to simplify your social media content creation

Creating content for social media can often leave people feeling overwhelmed and lost. But writing those captions, or creating those graphics doesn’t have to be something that stops you posting consistently on social media. With my favourite 3 systems for creating social media content, you can find your groove and keep showing up, knowing what

Read More »
3 things to avoid on instagram

3 things to avoid on Instagram

Engagement pods The like for like, comment for comment pods/groups that you may well see on social media aren’t worth your time or effort. These pods guarantee a certain number of comments or likes on your post, but these are worthless if it’s not your ideal customer (AKA people who intend to buy from you)

Read More »
How to attract your dream clients

How to attract your dream clients

When it comes to content, whether that’s social media, blogs, podcasts or YouTube videos, it is all too easy to fixate on the ‘end goal’ AKA the sale. And so many business owners and entrepreneurs find themselves getting drawn into ‘buy my thing mode’. But It’s important to spread your content out and cover all

Read More »
3 reasons people decide to buy from you

3 reasons why someone decides to buy from you

Ask any entrepreneur what makes people buy from them and you’ll probably find that the most common answer is the product/service. Sure that’s part of the puzzle, but would you be shocked if I told you there’s way more to it than just the product/service alone? Think about it… You go to buy a new

Read More »