Ok, it’s not often I take such a strong stand on something, so get the popcorn at the ready for this one. There is an influx of ‘ready to go’ business tools everywhere you look. Whether it’s social media captions, blog posts, Canva templates and I’m going to give you a bit of a danger warning run down of where these ‘so called’ time saving practices can help your business and which ones are doing more harm than good!
You see content has the opportunity to be so powerful, driving lead generation & sales into your business (and work on auto pilot too!) So, it’s important to become purposeful & intentional about your content and get it right, rather than view it as a tick box exercise.
It’s time we step away from the ‘just get it done’ mentality and instead worked smarter to make business decisions that aren’t based solely on time saving, but also on the end result.
Social Media Captions
Imagine if we were all running around with the same logos and colour palettes? You wouldn’t stand out, would you? So, when it comes to social media captions, don’t be tempted to let it slide.
Tone of voice & brand personality is one of the things that makes your company you… And if you’ve got copy and paste social media captions, you aren’t going to be showing any of that brilliant DNA of yours.
Sure you can “insert your offer here” or “insert your customer problem here” but if you honestly read it through, would it even show the smallest glimmer of your vibe? Nope.
If you struggle with idea generation, try social media prompts instead. This way your vibe can shine, you’ll stand out and you still save time. Or if you really struggle to write, speak with a copy writer who can take on the caption writing for you and do so in your tone of voice.
When it comes to sourcing blog posts for your website, make sure you’re getting them from a copywriter. Again for the same reason as the captions. Your tone of voice is part of your brand and if you’re using ‘cookie cutter’ posts that you’re adding a couple of lines to, not only are you missing the mark entirely, but Google frowns pretty heavily on duplicate content on websites.
Content isn’t just ‘stuff’. It’s helping lead generation and sales in your business for years to come… So, spend the right amount of time to put one together. It’s well worth the effort for both your audience and the search engines.
If blogging is something you struggle with, check out my FREE downloadable blogging checklist, to ensure every post you put out there is 100% supercharged and doing its best for you.
I LOVE Canva, there’s no denying that… But when you’re using Canva, you have to make sure you brand any templates to your own colours and fonts. Don’t’ be tempted to fall down the time saving rabbit hole and use them ‘as they come’, because that’s when you start to look like everyone else and where’s the point in that. You’d have been as well saving your time and not bothering.
Even if you buy your Canva templates from Creative Market or Etsy… If they don’t come customised for you, take the time to do this (you just do it once) and even move the layout around a little. That way your brand stands out.
Not everyone is a natural born graphic designer, and that’s fine! But get it right once and that time saving you were seeking is yours time and time again.
Looking for more ways to streamline your content strategy, then check out The Content Academy… My monthly membership for savvy business owners who want to scale online without the overwhelm.