Why you should be using IGTV for your business

Are you wondering how you can harness the power of IGTV for your business, then look no further!

In this post, I will be covering off why you should be using IGTV for your business and some different executions to get the most out of it.

Now IGTV serves many advantages to you as a business to help you deliver that ll important value to your audience and followers.

First up it’s another avenue for you to get eyes on your video! If you didn’t already know… Video is the future and if you’re not already ‘on it’, then get started! IGTV is a great way to dip your toe in.

Video takes time to put together (in some cases) so why not expose it to as many people as possible. If your main following is on Instagram, then you may well find that you reach a whole new group of people… Those who follow you on IG and not YouTube. You can also share your IGTV to your feed and Stories to help promote your video and pull people through to watch the full edit.

Another beauty of IGTV is the ability to share longer videos. No more 15 second or 60 second videos you get on Stories and the main grid. Making it absolutely fantastic for delivering deeper into a topic, or doing a demonstration, Q&A’s, Interviews and even keeping those great Lives too.

Now is also the time to take advantage of IGTV… Take the lions share of the space and really bed yourself in and get established on there and keep one step ahead of your competitors, who will wish they took the leap before you did.

It’s also ones of the lowest skill video requirements out there. TikTok has a learning curve… YouTube you need to please the algorithm first, but with IGTV you really can just shoot and upload from your mobile. No expensive equipment or wild skillset required.

Now, how can you harness this in your business? Well if you’ve already been doing video elsewhere in your business, say YouTube, or native upload to Facebook maybe… Or maybe you have videos on your website. Well you can resize them if the video allows, or you can skin them top and bottom to make them portrait.

Not got video to repurpose? Well how about start an exclusive show for your IGTV viewers… Maybe a behind the scenes vlog style video or a Q&A. Or what about a Live interview saved to your IGTV? You can also use that format to bring in customers as well from a testimonial point of view.

Why not give it a go!

You can learn more about Instagram inside The Content Academy, my monthly membership platforms. Access courses, expert masterclass, take part in challenges and monthly Q&A’s inside the exclusive FB community.

Why you should be using IGTV for your business

Pamela
Pamela

Marketer | Business Owner | Content Creator
My goal is to enable small businesses, entrepreneurs and start-ups and help them realise their full online potential.

3 Sleezy Instagram Sales Tactics to Avoid

3 Sleezy Instagram Sales Tactics to Avoid

With Instagram use on the rise, it’s obvious to see why you’re considering it for your business. But when it comes to selling on social media, there’s 3 Sleezy Instagram sales tactics to avoid, but don’t worry… Because I’ll keep you right! 1. Sliding cold into the DMs It’s the cardinal sin! I’m sure if

Read More »
3 ways blogging adds value to your business

3 ways Blogging adds value to your business

Starting a business blog is a very wise decision for any business type, size or niche. It’s becoming more and more important to not only develop and grow an online presence thesedays, but also to be able to communicate and engage with your potential customers… And how bestto do that than by crafting blog posts

Read More »
Instagram Reel Dimensions

What are Instagram Reels Dimensions

If like me, you’re obsessed with Reels, you might well be wondering about the Instagram Reels dimensions? I know I did… But I’ve worked it out (so you don’t have to!) But first up, let’s talk a little bit about Instagram Reels and why they are so marvelous for your business. 1. What are Instagram

Read More »
3 ways to provide valuable content to your online audience

3 ways to provide valuable content to your online audience

You’ve got a growing online audience, but you’re struggling to know how to provide valuable content & what to say to them to keep them interested and coming back for more on your social media channels, blogs, podcasts and YouTube videos. So, let me tell you 3 ways you can engage your online audience and

Read More »
Why not having a content strategy is killing your business

Why not having a content strategy is killing your business

Getting your content strategy right for your business can sometimes feel a little bit like a wacky races, but it really doesn’t have to. Getting your strategy right is one of those things that once you get clarity on it, it’s a little like plug and play. Don’t skip the first step So many business

Read More »
3 ways to grow your email list

3 ways to grow your email list

Are you looking to grow your email list? Email lists are a valuable asset in the marketing world… Why? Because you own it! No algorithm change is going to pop up and instantly wipe out your reach overnight. So If you haven’t already set up an email list for customers, or potential customers, then go,

Read More »